Editorial Board   Guest Author

Mr. Van Amerongen

Mark Van Amerongen

Chief Operating Officer, Prism Hotels & Resorts

Mark Van Amerongen is the Chief Operating Officer for Prism Hotels & Resorts, where he brings more than 25 years of professional hospitality leadership experience to an award-winning full-service hotel management, investment and advisory services company.

Mr. Van Amerongen began his career in hospitality with Hyatt Hotels and quickly progressed through several flagship full-service hotels. Shortly after, he joined Marriott International, where he held several executive committee and general manager positions for the full-service hotel division throughout the U.S. Mr. Van Amerongen moved from single property positions to multi-property assignments, including the Regional Director of Operations on the West Coast for Marriott and Renaissance full-service hotels, before heading to Las Vegas as Marriott's Area General Manager overseeing the Marriott Managed Hotels in that market.  Prior to joining Prism, Mr. Van Amerongen spent eight years as Executive Vice President with Western International in Dallas overseeing the growth of the management company from start-up to more than 45 hotels.

Calling on the skills and lessons learned during a career that has encompassed a variety of hospitality leadership positions across a broad swath of the industry, Mr. Van Amerongen brings unique insight and foresight to his role as Prism's Senior Vice President of Operations. The depth and diversity of his highly successful management experience is an asset for a firm that has made a name for itself applying elements of the receivership skill set to a more traditional third-party management role. For Mr. Van Amerongen, and for Prism, that depth of hands-on operational experience is a fundamental piece of the professional puzzle. As a member of Prism's executive committee, his ability to help identify and execute quality opportunities is invaluable.

Mr. Van Amerongen earned his degree in hotel and restaurant management from the State University of New York, and received his CHA designation in 1990. He serves on the Board of Directors for the Dallas Chapter of the Juvenile Diabetes Research Foundation. Mr. Van Amerongen currently lives in McKinney, Texas, with his wife Tina and their two children.

Please visit http://www.prismhotels.com for more information.

Mr. Van Amerongen can be contacted at +1 214-987-9300 or mark.vanamerongen@prismhotels.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.