Editorial Board   Guest Author

Mr. Pilurzu

Federico Pilurzu

General Manager, Cala Luna Boutique Hotel & Villas

Federico Pilurzu is the General Manager of Cala Luna Boutique Hotel & Villas in Tamarindo, Costa Rica. He is a former pro surfer who left Italy at the age of 11 and has since called Costa Rica home. Although he is recognized for his competitive surfing achievements, in recent years, his focus has shifted towards entrepreneurship and projects like Cala Luna, where he has spearheaded a culture of change for over seven years.

Mr. Pilurzu touts a Golden Circle method of hospitality, rounding out pillars that inspire guests to adopt green practices beyond check-out and into everyday life. By adapting technology, energy conservation, and keen partnerships, Mr. Pilurzu's sustainability mission has positioned Cala Luna as one of the region's greenest hotel options. From nature conservation and community integration to the development of local arts, organic and seasonal farming, and authentic, transformative experiences, Mr. Pilurzu aims to impact others through local connections, cultural insight, and a sustainable approach that spans far beyond Cala Luna and Tamarindo.

Under Federico's vision, Cala Luna offers complimentary yoga and sound bowl therapy classes that are also open to the hotel employees to enjoy—promoting a healthy lifestyle among guests and the hotel's personnel. Recently, Mr. Pilurzu was one of the organizers of "La Senda Music Festival," a music event that combines art and music while encouraging messages of wellness and environmental sustainability. The festival aims to push the sense of community and wellbeing, taking place at La Senda. With his continued passion for developing business in Costa Rica and giving back to the country, Mr. Pilurzu has become a living example of Costa Rica's motto, "Pura Vida."

Please visit http://www.calaluna.com for more information.

Mr. Pilurzu can be contacted at +506 26530214 or info@calaluna.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.