Editorial Board   Guest Author

Ms. Gardenswartz

Alissa Gardenswartz

Shareholder, Brownstein Hyatt Farber Schreck

Alissa Gardenswartz brings a wide scope of consumer protection and antitrust expertise and more than a decade of public sector experience to her practice. As both an accomplished litigator and respected former regulator,  Ms. Gardenswartz helps clients navigate inquiries from both state attorneys general and federal authorities through her extensive substantive knowledge of the law and her relationships with government officials across the country.

Ms. Gardenswartz also uses her background to work with clients in developing proactive litigation and compliance strategies that mitigate risk while maintaining profitability.

Prior to joining Brownstein, Ms. Gardenswartz served as the deputy attorney general for consumer protection in the Colorado Attorney General's office, where she oversaw all of the office's consumer protection and antitrust enforcement activities, including multistate actions. She frequently testified before the Colorado General Assembly on consumer protection legislation and was one of the principal drafters of Colorado's new data protection and breach notification laws.

Before she was appointed deputy attorney general, Ms. Gardenswartz litigated several high-profile false advertising, financial fraud, antitrust and charity fraud cases as an assistant attorney general. While in the attorney general's office, she served as president of the National Association of State Charity Officials and as faculty for both the National Attorneys General Training & Research Institute and the National Institute for Trial Advocacy.

Ms. Gardenswartz previously worked in private practice in both Denver and Washington, D.C., and began her career with the U.S. Federal Trade Commission Bureau of Competition, where she earned awards for outstanding contributions to the FTC's Merger Enforcement and Merger Litigation programs.

Ms. Gardenswartz's substantive expertise includes unfair and deceptive acts and practices (UDAP) law, federal and state antitrust law, regulation of consumer credit and alternative financial products, data privacy and nonprofit regulation.

Please visit http://www.bhfs.com for more information.

Ms. Gardenswartz can be contacted at +1 303-223-1100 or agardenswartz@bhfs.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.