Tyler Tatum is driven to help clients maximize their potential with the best marketing strategy at the least overall cost. In his past venture as General Manager of Project Planet, Mr. Tatum had the opportunity to pursue a passion for the environment, while driving the company to be a dominant force in the hotel industry. The focus was saving his clients tens of millions of dollars in operational cost, while reducing their overall environmental impact by hundreds of millions of gallons of water. In order to maximize participation in the program, Mr. Tatum had to create excitement among hotel staff and guests while maintaining the best overall guest experience. During his tenure with Project Planet, Mr. Tatum increased participation in the program by over fifty percent. He also launched three new regional designs, which lead to stronger market penetration in coastal and mountainous areas. In a joint effort he worked with the Southwest Florida Water Management District to promote the program to over 200 hotels.