Editorial Board   Guest Author

Ms. Profant

Marie Profant

Founder, Tours4Mobile

Always looking for ways technology can solve business issues, Ms. Profant has been a leader of several new system implementations. For the past decade she has been the Founder of Tours4Mobile, a platform for professional contributors, and curation, production, e-commerce, and distribution processes. They offer digital guided tours via their website, Amazon and Nook, and the App Stores. She has led seminar discussions for hotel and other travel industry executives at the Apple Store and at the Mobile World Congress in Barcelona, Spain.

It all started in high school, before girls-who-code was a thing. Dad had said, "pay attention to computers, that's the future". So as a part-time geometry tutor, Ms. Profant became the only girl to join the Computer Club. Not wanting to appear a nerd, she stayed home the day of yearbook photos.

Fast forward to her first job; Engineering Planner for the Avionics department which develops advanced systems for fighter jets. Ms. Profant was given her toolset; a calculator, paper forms for a spreadsheet, and a pencil with a big eraser. HA! That led to the confrontation, "Why do only the engineers get PCs? Doesn't the business department qualify?" And a campaign was born. Within a few years she was leading a 30-member team implementation of Cost/Schedule Control systems, and defined the first division-wide business process flow documentation.

Having an opportunity to relocate to Santa Barbara, while at Nexxus Products Company Ms. Profant was responsible for B2B systems including the first nationwide eCommerce system in the hair care industry.

In 2007 Ms. Profant became an entrepreneur, with a goal of enhancing audio tours which leave visualization to anyone's imagination. Adding images to narrated tracks seemed a logical improvement, but it took an industry-wide evolution of video standards before it was possible to provide a cross-platform end-user experience-an obvious goal so that families can tour together. Pairing these guided tour products with travel industry services, has been the B2B focus. While their contract with the cruise industry is paused, the company is offering a multi-faceted marketing program to hotels seeking news strategies during the economic recovery.

Please visit http://www.tours4mobile.com for more information.

Linkedin Profile: https://www.linkedin.com/in/marieprofant/

Ms. Profant can be contacted at +1 805-705-9179 or mprofant@tours4mobile.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.