Editorial Board   Guest Author

Ms. Anseeuw

Michelle Anseeuw

Founder , Valorem Group

A seasoned professional, whose experience includes over 30 years with some of the biggest names in hospitality, Michelle Anseeuw most recently served as the Regional Vice President of Sales and Marketing for Highgate Hotels. In her role, Ms. Anseeuw has overseen the largest full-service properties in her portfolios, with her territory encompassing independent as well as branded assets throughout the Southeast USA and the Caribbean.

Prior to working with Highgate, Ms. Anseeuw's experience included Regional Sales Management positions with Hersha Hospitality Management, as well as with the world-famous Eden Roc Resort Miami Beach and Morgans Hotel Group, in addition to her experience with Valorem Group and InterContinental Hotels Group.

Ms. Anseeuw is fluent in Spanish & French. She has a B.S. in Hospitality and an MBA in International Business, She is also a Certified Meeting Planner (CMP) and a Certified Hotel Sales Executive (CHSP) and a graduate of the FBI Citizens' Academy. She enjoys scuba diving, motorcycles, orchids and of course, travel.

Valorem Group is an innovative alternative to traditional sales/marketing and staffing options, offering commitment free sales and marketing during this time of uncertainty on a short-term contract. Valorem Group provides 100% of marketing support to the sales initiatives of hotels, targeting leisure travelers and group business.

The experts at Valorem Group have worked for over 180 hotels including leaders in the industry such as IHG, Hilton, Marriott, Silken, Morgans. Services include public relations, social media, email, digital media, programmatic and artificial intelligence. All results are driven by metrics, covering all segments.

Please visit http://www.valoremgroup.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/michelle-anseeuw-chsp-cmp-mba-04aa244/

Ms. Anseeuw can be contacted at +1 561-324-9629 or manseeuw@valoremgroup.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.