Editorial Board   Guest Author

Mr. Meade

Bill Meade

Director, Tetra Tech

Bill Meade is an international energy and environmental consultant with over 30 years of experience. He currently lives and works in Indonesia where he heads the Indonesia Clean Energy Development project. Now in its second phase, ICED is the centerpiece of USAID Indonesia's low emissions development support in the energy sector.

Beginning in 2011, the ICED project established a network of public and private sector partners involved in clean energy development and greenhouse gas (GHG) emissions reduction in the energy sector. Partners include national, provincial and district-level government agencies; banks and financial institutions; project developers; the national electric utility (PLN); industry trade associations; and research institutions.

Mr. Meade has supported government agencies, industry associations, and private companies in the design and implementation of renewable energy, energy efficiency, environmental impact assessment, environmental management, rural economic development, and sustainable tourism.

Mr. Meade has consulted with hotel and resort companies including Starwood Hotels and Sandals Resorts, hotel and tourism associations, government tourism ministries and development agencies, tour operators, international organizations such as World Travel and Tourism Council and U.N. World Tourism Organization, Inter-American Development Bank, Asian Development Bank, World Bank, European Union and the U.S. Agency for International Development.

Prior to moving to Indonesia, Mr. Meade worked throughout the Egyptian Red Sea coast and Caribbean introducing environmental management in hotels and resorts and sustainable tourism destinations. He specializes in designing impactful programs that are jointly implemented by government, private sector and civil society. The programs incorporate energy and water efficiency, waste management, green purchasing, training and awareness, and strategic marketing.

Mr. Meade has a Bachelor's degree in energy and environmental management and an MBA specializing in sustainability.

Please visit http://www.htttp://tetratech.com for more information.

Mr. Meade can be contacted at +1 703-387-2134 or bill.meade@tetratech.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.