Editorial Board   Guest Author

Mr. Meade

Bill Meade

Director, Tetra Tech

Bill Meade is a Director with Tetra Tech and is based in Jakarta, Indonesia. Mr. Meade heads Tetra Tech's clean energy and sustainable tourism work. He is currently directing the USAID Indonesia Clean Energy Development (ICED) project supporting energy efficiency and renewable energy project development. Mr. Meade has over 25 years international experience and has led assignments supporting government agencies, industry associations, and private companies in the design and implementation of energy management, environmental management, and sustainable tourism development. He helped introduce Green Globe 21 sustainability certification, and has developed national and regional programs to recognize hotels for sustainability practices. He has also assisted private hotel companies and chains to develop corporate and property-level environmental management programs. Mr. Meade holds a BA in energy and environmental studies from Brown University. Bill has served on the Governing Council of the Caribbean Alliance for Sustainable Tourism, chaired the board of the Certified Hotel Environmental Manager, and was a guest lecturer at George Washington University and Cornell University.

Mr. Meade can be contacted at 703-387-2134 or bill.meade@tetratech.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.