Editorial Board   Guest Author

Mr. Meade

Bill Meade

Director, Tetra Tech

Bill Meade is an international energy and environmental consultant with over 30 years of experience. He currently lives and works in Indonesia where he heads the Indonesia Clean Energy Development project. Now in its second phase, ICED is the centerpiece of USAID Indonesia's low emissions development support in the energy sector.

Beginning in 2011, the ICED project established a network of public and private sector partners involved in clean energy development and greenhouse gas (GHG) emissions reduction in the energy sector. Partners include national, provincial and district-level government agencies; banks and financial institutions; project developers; the national electric utility (PLN); industry trade associations; and research institutions.

Mr. Meade has supported government agencies, industry associations, and private companies in the design and implementation of renewable energy, energy efficiency, environmental impact assessment, environmental management, rural economic development, and sustainable tourism.

Mr. Meade has consulted with hotel and resort companies including Starwood Hotels and Sandals Resorts, hotel and tourism associations, government tourism ministries and development agencies, tour operators, international organizations such as World Travel and Tourism Council and U.N. World Tourism Organization, Inter-American Development Bank, Asian Development Bank, World Bank, European Union and the U.S. Agency for International Development.

Prior to moving to Indonesia, Mr. Meade worked throughout the Egyptian Red Sea coast and Caribbean introducing environmental management in hotels and resorts and sustainable tourism destinations. He specializes in designing impactful programs that are jointly implemented by government, private sector and civil society. The programs incorporate energy and water efficiency, waste management, green purchasing, training and awareness, and strategic marketing.

Mr. Meade has a Bachelor's degree in energy and environmental management and an MBA specializing in sustainability.

Please visit http://www.htttp://tetratech.com for more information.

Mr. Meade can be contacted at +1 703-387-2134 or bill.meade@tetratech.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.