Editorial Board   Guest Author

Mr. Reid

Clayton Reid

CEO, MMGY Global

Considered one of the travel industry's top minds in marketing and strategic planning, Clayton Reid has worked with companies around the world for over two decades.

Mr. Reid is responsible for MMGY Global's overall vision and leads the company's $60 million marketing communications practice across six countries and 10 offices, including Dubai, Kansas City, London, Los Angeles, Madrid, New York City and Washington DC, as well as affiliates around the world through the Consul network.

MMGY Global is the world's largest integrated marketing company with over 400 colleagues across global offices, specializing in the travel, tourism and hospitality industries. MMGY Global offers a holistic approach for some of the most respected brands in the industry.

Heavily involved with industry advocacy, Mr. Reid is a sought-after speaker and has been featured by news organizations such as Bloomberg, NPR, The Wall Street Journal, The New York Times and CNN. He has served on boards including The United States Travel Association, The New York City Hospitality Council and The World Alpine Ski Championships, and he is a strategic council member of Gerson Lehrman Group (GLG) in their travel advisory practice.

Mr. Reid has twice been awarded the American Express Steven Harvey Achievement Award for Marketing and has been selected for the exclusive Arthur Page Society. He is also an advocate for sustainability and social cause in travel, being featured by Skift and Forbes for MMGY Global's international push to make travel a platform for equality, cultural understanding and economic opportunity by inspiring people to go places.

Please visit http://www.mmgy.com/ for more information.

Linkedin Profile: https://www.linkedin.com/company/mmgy-global/

Mr. Reid can be contacted at +1 816-300-5104 or creid@mmgyglobal.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.