Editorial Board   Guest Author

Ms. Adams

Emily Adams

Associate, Weinberg Wheeler Hudgins Gunn & Dial

Emily Adams is an associate with the law firm of Weinberg Wheeler Hudgins Gunn & Dial, LLC. She focuses her practice principally on complex commercial litigation with an emphasis on products liability, healthcare litigation and matters involving regulatory compliance. Ms. Adams' corporate defense experience ranges from single plaintiff matters to large scale multi-district litigations.

In addition to her corporate defense practice, Ms. Adams provides pro bono legal services through multiple non-profit organizations serving individuals in need throughout the greater Atlanta area. Examples include the Truancy Intervention Project, GA (TIP), Kids in Need of Defense (KIND) and the Atlanta Volunteer Lawyers Foundation (AVLF).  She also serves as an alumni coach for the Emory Law Mock Trial Society. Additional areas of practice include class actions, mass torts, medical device/pharmaceutical, and medical malpractice.

As a national trial firm, Weinberg Wheeler Hudgins Gunn & Dial has taken to trial or arbitrated more than 450 cases throughout the U.S. and handled cases in all 50 states and 22 countries. Clients range from Fortune 500 to mid-size and local companies. The firm manages large scale litigation from inception to conclusion, including complex commercial disputes, mass tort litigation and high-stakes liability matters.

WWHGD is also a winner of ALM's Daily Report "Product Liability Department of the Year" award in 2019 and ALM's Daily Business Review "Product Liability Department of the Year" award in 2018 for its outstanding representation of clients and the results achieved on their behalf. WWHGD and its lawyers are consistently ranked in Chambers USA, Best Lawyers, Super Lawyers and other prestigious ranking directories.

Please visit http://www.wwhgd.com/ for more information.

Ms. Adams can be contacted at +1 404-591-9606 or eadams@wwhgd.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.