Editorial Board   Guest Author

Mr. Barrett

Edward Barrett

Chief Growth Officer, Zuppler

Ed Barrett is a 30-year sales and marketing veteran and currently serves as the Chief Growth Officer for Zuppler, a global SaaS ecommerce company for food operators based outside of Philadelphia. Mr. Barrett's diverse experience includes sales and marketing leadership positions with software startups, e-commerce companies, consulting firms, travel agencies, medical device manufacturers and non-profit trade associations.

Mr. Barrett has experience growing companies at various stages, from startup to Fortune 50, in multiple industries and across continents. He specializes in developing methodical, predictable, and repeatable systems to drive growth, and is an avid disciple of Peter Drucker. He is a believer in customer led success, continual testing, and innovation.

At Zuppler, Mr. Barrett leads global growth efforts which include expansion into new markets for digital food ordering solutions within hospitality, healthcare, education, and government sectors. In particular, rapidly changing consumer adoption of food ordering technology along with quickly evolving market dynamics has created new expectations for delightful food ordering experiences.

Prior to Zuppler, Mr. Barrett was the SVP and Chief Marketing Officer for the Global Business Travel Association based in Alexandria, VA. During his time there, he tripled global membership and doubled annual revenues, and led a global initiative to modernize its global digital commerce capabilities.

Prior GBTA, Mr. Barrett was the Chief Marketing Officer for Care Rehab and Orthopaedic Products where he led rapid expansion of its FDA approved electrotherapy and traction devices used in physical therapy and post-operative patient care. While at Care Rehab, he led a national effort for accreditation with the Joint Commission as well as payor reimbursement and patient access.

Mr. Barrett earned his BSBA and MBA from Villanova University, and serves as Vice President of the Alumni Association for the graduate business school. He also holds a post graduate certificate in leadership from the Wharton School of the University of Pennsylvania.

Please visit http://www.zuppler.com for more information.

Linkedin Profile: https://www.linkedin.com/company/zuppler/

Mr. Barrett can be contacted at +1 610-938-3377 or ed@zuppler.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.