Editorial Board   Guest Author

Ms. Draheim

Amy Draheim

Founder, ABD Creative

Amy Draheim is the founder of ABD Creative, a marketing agency specializing in hospitality. After publishing her novel, which won a New York Public Library Award, Ms. Draheim traded fiction writing for steaks and spas. She has gained a robust portfolio of travel, hospitality and lifestyle clients around the world since then—working as a marketing strategist to develop and execute campaigns that do more than sell a room, they inspire.

Ms. Draheim continues to build her agency offerings including 'Marketing In A Box', a monthly subscription service which provides small hotels with tools to improve their in-house marketing efforts and track their results. The monthly subscription includes access to a dashboard and a dedicated consulting call.

At the start of the pandemic, Ms. Draheim launched her podcast, How To Share, as a resource for hospitality and marketing professionals during uncertain times. Each week, she covers a timely topic on adapting to the current direction of marketing and the future of travel, including conversations with industry leaders.

Based in Bend, Oregon, Ms. Draheim documents her travels on her blog, The Traveler's Journey, where she has worked with Travelpro, Walla Walla Wine Alliance, and Red Travel Mexico. A published author, marketing expert, podcaster and blogger, her unique career experiences have formed her one-of-a-kind perspective as a storyteller. Her multi-hyphenate status enriches her creative thinking and results for her clients.

Please visit http://www.amydraheim.com for more information.

Linkedin Profile: https://www.linkedin.com/in/amy-draheim/

Ms. Draheim can be contacted at +1 305-677-3904 or amy@abdagency.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.