Editorial Board   Guest Author

Ms. St. Louis

Dara St. Louis

Senior Vice President, Founding Partner, Reach3 Insights

Dara St. Louis is Senior Vice President and Founding Partner at Reach3 Insights, a purpose-driven insights consultancy accelerated by modern technologies, immersive experiences, intelligent analytics and game-changing deliverables.

Reach3 is a sister company to Rival Technologies, a software company developing chat, video, and voice solutions for market research. Reach3's approach leverages software from Rival Technologies, which develops voice, video and chat solutions that make it easy for enterprises to create mobile agile communities of customers, fans or employees enterprises can continuously engage for insights.

With more than 20 years of experience, Ms. St. Louis is a senior marketing research and division insights leader and an established business-builder. She has a long track record of empowering team growth and development and possesses a start-up/growth mentality. Her strong background in consumer products and services includes a specialized focus on the interconnected consumer, shopper and the food service sector.

Throughout her career, Ms. St. Louis has embraced and enabled new technology accelerated solutions in quant, qual and community to deliver results to clients, especially in the consumer and food service sectors. She has extensive experience in research design and methodologies, including insight communities, voice-of-market programs and the application of advanced analytical techniques to business issues.

Prior to Reach3 Insights, Ms. St. Louis held leadership positions at Maru/Matchbox, Vision Critical, Angus Reid Strategies, and Ipsos Reid. She holds an MBA from The University of Edinburgh and a degree in psychology from Laurentian University. St. Louis also completed a post-grad program at Georgian College.

Please visit http://www.reach3insights.com for more information.

Linkedin Profile: linkedin.com/in/dara-st-louis-08950222

Ms. St. Louis can be contacted at +1 647-454-8897 or dara.stlouis@reach3insights.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.