Editorial Board   Guest Author

Mr. Cameron

Rod Cameron

Executive Director, Joint Meetings Industry Council

Rod Cameron is President of Criterion Communications Inc., a strategic management consultancy based in Vancouver, Canada with an extensive history of diverse engagements with corporate, governmental, association and major event clients in the areas of development, management, communications and marketing.

In recent years Mr. Cameron has specialized in the Meetings Industry including roles as Executive Director of the Brussels-based International Association of Convention Centres (AIPC) with members in 60 countries worldwide; Executive Director of the Joint Meetings Industry Council (JMIC), an organization consisting of 21 major industry associations and Executive Director of Convention Centres of Canada.

Mr. Cameron's areas of expertise include industry relations, property / facility development, management and marketing, event organization and professional development. He has worked with international corporations, governments, venues, destinations and professional associations and served on industry and facility development advisory boards throughout the world.

Mr. Cameron speaks, writes and is regularly interviewed on the international convention industry on behalf of industry clients, and carries out research projects and sector analyses to document and support industry issues. More than 400 of his articles have appeared in Industry publications, and he has delivered over 250 presentations to a variety of international audiences in more than 30 countries.

A particular focus has been the strategic application of business events to overall economic policies and priorities and the practical role these can and should play in driving economic and social transition in in cities and countries at various stages of their evolution.

Please visit http://www.themeetingsindustry.org for more information.

Mr. Cameron can be contacted at +1 604-836-2123 or criterion@axion.net

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.