Editorial Board   Guest Author

Dr. Bremser

Kerstin Bremser

Professor, Pforzheim University of Applied Sciences

Kerstin Bremser has been Professor of International Business at the Pforzheim University of Technology, since 2008. After completing training in industrial management and studying European Management, Prof. Bremser began her professional career in the department of strategic management consulting at McKinsey & Company.

In 2000, Prof. Bremser moved to internal management consultancy at Degussa AG. At the same time, she commenced her doctoral studies at the University of St. Gallen (HSG) in Switzerland which she finished in 2004. By September 2003, she was also working professionally in Switzerland as Key Account Manager and later Assistant Sales Manager for construction chemicals.

Since her appointment to the Pforzheim Institute of Applied Sciences, Prof. Bremser has been involved in teaching and research related to strategic issues as well as crisis management in the tourism industry and cultural difference between Europe and South America. Her articles are published in renown international journals (International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Services Industries among others) where she also serves as reviewer.

Prof. Bremser belongs to several international research teams that currently focus on the impact of the Covid-19 pandemic on tourism. The first articles are due to be published in 2021. In 2016 she received the Emerald Literati Network Awards for Excellence for a paper on gender-specific decision making in the tourism sector. Due to her professional experience she was from 2017 to 2018 a member of the Intertalentum Scientific Advisory Board of Automous University, Madrid, Spain to select post-doctoral candidates for Marie-Curie Fellowships.

Prof. Bremser is also a member of different evaluation bodies (e. g. DAAD, AQAS). She regularly serves as guest lecturer at various Spanish-speaking universities (ESAN - Peru; Universidad del Pacifico, Peru; Coruña University, Spain), and is fluent in German, English, Spanish, French, and Portuguese.

Please visit http://www.hs-pforzheim.de/ for more information.

Dr. Bremser can be contacted at +1 818-397-4630 or kerstin.bremser@hs-pforzheim.de

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.