Editorial Board   

Mr. Boni

Paolo Boni

President & Chief Executive Officer, VFM Leonardo, Inc.

Paolo Boni has been leading VFM Leonardo's vision and strategic direction since 2001. Under his leadership, the company has expanded globally and now has over 80,000 hotels, over 30,000 travel related website partners worldwide and the largest online visual content distribution network for the travel industry. As a recognized travel industry expert, Mr. Boni frequently speaks at major travel conferences on subjects relating to online travel marketing, online hotel merchandising and rich media. Since 2003, Mr. Boni has been a regular speaker and panelist at Hotel Electronic Distribution Network Association (HEDNA) conferences, including HEDNA Miami 2003, Frankfurt 2006 on and New Orleans 2008 on the transformation of distribution, customer experience, consolidation and the future of the online travel industry. In 2006, Mr. Boni spoke at the Eye For Travel - Travel Distribution Summit's (TDS) in Europe and Chicago, on the impact of rich media on consumers' hotel booking decisions and the Travelcom conference on using compelling content to build hotel brands online. He was a panelist on destination marketing to young adults at the Educational Seminar For Tourism Organizations (ESTO) and the online marketing roundtable at the MMG Vail Summit Senior Travel Executive Forum. More recently, Mr. Boni presented at the Hotel Association of Canada's Annual Conference 2008 on guerrilla marketing and marketing in the 21st century. Mr. Boni holds an LL.B. from Osgoode Hall Law School (1993) and a B.A. Economics from McGill University (1989). He was formerly a Partner with leading Canadian business law firm, Davies, Ward, Phillips & Vineberg LLP, practicing in securities and corporate law with an emphasis on corporate finance, mergers and acquisitions. VFM Leonardo is the leader in online hotel merchandising with the largest, universally accepted online visual content distribution network (VNetwork) for the global travel industry. VFM Leonardo's VBrochure and VScape products leverage the distribution capabilities of the VNetwork and are the most effective visual content management and merchandising systems available to hoteliers today. For more information about VFM Leonardo, visit http://www.vfmleonardo.com

Mr. Boni can be contacted at 877-593-6634 or press@vfmleonardo.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.