Editorial Board   

Mr. Boni

Paolo Boni

President & Chief Executive Officer, VFM Leonardo, Inc.

Paolo Boni has been leading VFM Leonardo's vision and strategic direction since 2001. Under his leadership, the company has expanded globally and now has over 80,000 hotels, over 30,000 travel related website partners worldwide and the largest online visual content distribution network for the travel industry. As a recognized travel industry expert, Mr. Boni frequently speaks at major travel conferences on subjects relating to online travel marketing, online hotel merchandising and rich media. Since 2003, Mr. Boni has been a regular speaker and panelist at Hotel Electronic Distribution Network Association (HEDNA) conferences, including HEDNA Miami 2003, Frankfurt 2006 on and New Orleans 2008 on the transformation of distribution, customer experience, consolidation and the future of the online travel industry. In 2006, Mr. Boni spoke at the Eye For Travel - Travel Distribution Summit's (TDS) in Europe and Chicago, on the impact of rich media on consumers' hotel booking decisions and the Travelcom conference on using compelling content to build hotel brands online. He was a panelist on destination marketing to young adults at the Educational Seminar For Tourism Organizations (ESTO) and the online marketing roundtable at the MMG Vail Summit Senior Travel Executive Forum. More recently, Mr. Boni presented at the Hotel Association of Canada's Annual Conference 2008 on guerrilla marketing and marketing in the 21st century. Mr. Boni holds an LL.B. from Osgoode Hall Law School (1993) and a B.A. Economics from McGill University (1989). He was formerly a Partner with leading Canadian business law firm, Davies, Ward, Phillips & Vineberg LLP, practicing in securities and corporate law with an emphasis on corporate finance, mergers and acquisitions. VFM Leonardo is the leader in online hotel merchandising with the largest, universally accepted online visual content distribution network (VNetwork) for the global travel industry. VFM Leonardo's VBrochure and VScape products leverage the distribution capabilities of the VNetwork and are the most effective visual content management and merchandising systems available to hoteliers today. For more information about VFM Leonardo, visit http://www.vfmleonardo.com

Mr. Boni can be contacted at 877-593-6634 or press@vfmleonardo.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.