Mr. McKee

Steve McKee

President

McKee Wallwork Cleveland

Steve McKee is the president and co-founder of McKee Wallwork Cleveland, a full service advertising agency that in 2004 was recognized by the American Marketing Association with two EFFIE Awards for excellence in marketing communications.

In his role as president, Mr. McKee is responsible for overseeing the agency's operations and client strategies. He pioneered the agency's CharretteTM planning process, a formalized methodology that serves as the foundation for client marketing programs. The process minimizes client risk by optimizing the use of their marketing resources.

Mr. McKee is considered a growth company marketing expert and understands the unique challenges growth companies face. He authored The Four Horses, a research study that examines the characteristics and challenges of corporate growth and categorizes growth companies in four classifications - Mustangs, Fillies, Thoroughbreds and Mules. Mr. McKee has recently completed the latest phase of growth company research with a sweeping study of more than 400 companies entitled When Growth Stalls.

Prior to establishing McKee Wallwork Cleveland, Mr. McKee held executive positions at NW Ayer Advertising, Della Femina, and Phillips-Ramsey, a division of McCann-Erickson Worldwide. He has received numerous advertising awards and honors throughout his career. He has been published or quoted in The New York Times, Advertising Age, Adweek, Investor's Business Daily, CNBC, ESPN, The Los Angeles Times, CNN, Bloomberg, and has a monthly advertising advice column in BusinessWeek Online. Mr. McKee has been asked to speak at numerous organizations and events including: the American Marketing Association (AMA), the Communications Advertising & Marketing Association (CAMA), Grant Thornton Executive Seminars, the Entrepreneur's Association, the National Association of Dental Plans, the Association of Consulting Engineers, the Western Energy Institute, the National Association for Marketing & Public Relations of Community Colleges, and the International EMBA Council.

Mr. McKee can be contacted at 505-821-2999 or smckee@mwcmail.com

Coming Up In The June Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Sustainable Development: Principles and Best Practices
Sustainability is now a daily topic that affects every facet of hotel development and operations. As hotelier Hervé Houdré recently noted "The goal of Sustainable Development is clearly to secure economic development, social equity, and environmental protection. As much as they could work in harmony, these goals sometimes work against each other". In the June Hotel Business Review, some of the industry's most recognized sustainable development experts come together to identify emerging trends and discuss how sustainability is currently affecting the hotel industry. Each author presents the most important aspects of sustainable development of much interest to hotel owners, operators, investors and developers. We include perspectives and case studies on best practices from leading hotel groups and other industry players.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"300,000 Rooms Complete, 15,700,000 to Go"
By Larry Mogelonsky, President and Founder, LMA Communications
"Destination Earth: A Customized Approach to Sustainability"
By Mark Hickey, Senior Vice President of U.S. Hotel Operations, Destination Hotels
"Why This New Standard is Going to change Hotel Energy Management Forever?"
By Robert Allender, Managing Director, Energy Resources Management
"How Two Major Hotel Companies are Turning Sustainability into Tangible Business Advantage"
By Christopher Wood, Director of Social Responsibility, ASAE Convene Green Alliance
PLUS: Green Certification - Development & Investment Outlook - Case Studies - Green Design – Sustainable Development Strategies - Green Luxury - CSR Programs - Green Facility Management