Editorial Board   Guest Author

Mr. Gilbert

Robert Gilbert

President & CEO, Hospitality Sales & Marketing Association Int. (HSMAI)

For the last decade, Bob Gilbert has been guiding HSMAI through an exciting period of change. At the helm of what has become the definitive hospitality and travel marketing association in the world, he has made tremendous strides and enjoyed great successes as he's worked to establish HSMAI as the industry champion in identifying and communicating trends in the hospitality industry. During his tenure, HSMAI has launched a number of initiatives. In keeping with its overall objective to create relevance for its members and to be a vital information source for the industry at large, HSMAI has created Special Interest Groups (SIG) in five key industry segments: Travel Internet Marketing; Revenue Management; Resort Marketing; Hotel Director of Sales & Marketing and Sales and Marketing Faculty. Each SIG is strategically focused on the needs and concerns of its individual discipline and constituency, and reaches out to educate and inform its members through initiatives such as strategy conferences, webinars and publications. Furthermore, under Mr. Gilbert's guidance HSMAI has strengthened its chapters worldwide, with presence now in North America, Europe, the Caribbean and Asia/Pacific. Prior to joining HSMAI in 1995 (in an executive capacity), Mr. Gilbert was the vice president of marketing for Richfield Hospitality Services, Inc., at the time, the largest hotel management company in the world, where he oversaw the corporate marketing support for all Richfield hotels, which included product from every price tier in the industry. He holds a Bachelor of Science degree from the School of Hotel Administration at Cornell University in Ithaca, NY, and has been a member of HSMAI since joining the student chapter at Cornell. He is a frequent guest lecturer at the School and is on the adjunct faculty of the summer executive education program. Mr. Gilbert serves on the Board of Directors of the American Hotel & Lodging Association (AH&LA) and the Convention Industry Council (CIC), is on the HITEC Advisory Council, and is also on the Board of Trustees for the World Tourism Foundation as well as the Travel and Tourism Coalition of the Travel Industry Association of America.

Mr. Gilbert can be contacted at 703-506-3280 or bgilbert@hsmai.org

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.