Editorial Board   Guest Author

Ms. Sterling

Jamie Sterling

Marketing Manager, Hastings House Country House Hotel

Jamie Sterling is the Marketing Manager of Hastings House Country House Hotel, a luxury boutique Relais & Châteaux property on Salt Spring Island off the coast of British Columbia, Canada. In her role, Ms. Sterling initiated and now leads the hotel's marketing and communications strategy, including holding responsibility for implementing branding, media relations, graphic design, lead generation, social media, website management, and digital marketing tactics.

Passionate about tourism and hospitality, Ms. Sterling combines her creativity and data-driven insights to find and nurture opportunities that foster innovation, build a solid reputation, and produce long-term business results. With a background heavy in writing and public relations, she has a keen instinct for finding angles, developing brand stories, and engaging target audiences all within the context of building a thriving and trustworthy hospitality brand.

With a maxim that growth is collaborative, Ms. Sterling welcomes new adventures and opportunities to build her skills at the same time as sharing her experiences and expertise. Her diverse career as a Marketing Communications professional has seen her working for agencies as well as in-house, living on-site and working remotely while travelling, all in service of developing a comprehensive understanding of the marketing and communications landscape. Since joining Hastings House, she has excelled at applying her distinctive blend of skills and experiences to such a unique setting and is constantly refining her iterative process.

A committed lifelong learner, Ms. Sterling holds a BA in English, a Graduate Certificate in Corporate Communications, and is currently working towards an MA in Intercultural and International Communication.

Please visit http://www.hastingshouse.com for more information.

Linkedin Profile: https://www.linkedin.com/in/jamielsterling/

Ms. Sterling can be contacted at +1 250-537-2362 or marketing@hastingshouse.com

Coming up in March 2021...

Hotel Human Resources: Pending Labor Shortage

The immense devastation suffered in the hotel industry last year has compounded a problem that human resource professionals will face once the market starts to recover in 2021 - a pending labor shortage. Though some hotels have done their best to retain employees or to ease the suffering caused by mass furloughs, staff reduction was inevitable and many of those employees may not be available to return when guest traffic picks up. Consequently, hotels will once again be competing to find and retain qualified talent to staff their operations. Naturally, companies will have to review their wage and benefits packages in order to remain competitive. They might also wholeheartedly embrace the work-from-home trend for some corporate positions. In addition, human resource professionals will also have to definitively convince frontline employees that their  hotels are safe to work in. The March Hotel Business Review will explore what some HR professionals are doing to address these and other employment issues in their respective departments.