Editorial Board   Guest Author

Dr. Trimble

Carrie Trimble

Associate Professor of Marketing, Millikin University

Carrie S. Trimble, Ph.D. is an Associate Professor of Marketing and the Hermann Professor of Business in the Tabor School of Business at Millikin University. She earned her graduate degrees in Communication (M.A. from University of Illinois Springfield) and Mass Media (Ph.D. from Michigan State University) just as brands were beginning to discover how to use digital media resources to reach their customers.

As digital technology and communication platforms grew and adapted, Dr. Trimble has raced to stay current so that her students can benefit. She teaches digital media marketing and business writing courses, and she offers travel courses as often as she can. Through the travel courses, she's led students through multiple cities in the U.S., like Los Angeles and Washington, D.C., introduced them to international locales in Thailand, Malaysia, Singapore, Hong Kong, Viet Nam, China, and Italy, and shared her favorite major tourist locations like Walt Disney World.

With more than 15 years of teaching experience, Dr. Trimble's convinced that the world makes a very fine classroom and that students need multiple, immersive international experiences to prepare them for their careers. She prides herself on designing travel courses that help her students better understand themselves and the world.

Student responses to active learning in travel courses is a critical part of Dr. Trimble's research agenda. She also studies consumer responses to cause-related marketing and consumer willingness to create digital communities. The common thread that ties all three pieces together is an insatiable curiosity about what motivates people and how they perceive the world.

Please visit http://www.millikin.edu/tabor for more information.

Linkedin Profile: https://www.linkedin.com/in/drcarriet/

Dr. Trimble can be contacted at +1 217-420-6006 or ctrimble@millikin.edu

Coming up in March 2021...

Hotel Human Resources: Pending Labor Shortage

The immense devastation suffered in the hotel industry last year has compounded a problem that human resource professionals will face once the market starts to recover in 2021 - a pending labor shortage. Though some hotels have done their best to retain employees or to ease the suffering caused by mass furloughs, staff reduction was inevitable and many of those employees may not be available to return when guest traffic picks up. Consequently, hotels will once again be competing to find and retain qualified talent to staff their operations. Naturally, companies will have to review their wage and benefits packages in order to remain competitive. They might also wholeheartedly embrace the work-from-home trend for some corporate positions. In addition, human resource professionals will also have to definitively convince frontline employees that their  hotels are safe to work in. The March Hotel Business Review will explore what some HR professionals are doing to address these and other employment issues in their respective departments.