Editorial Board   

Mr. Kall

Rob Kall

President, Bookt LLC

Rob Kall, President of Bookt LLC, is a 'technopreneur' at heart. He founded Bookt (www.bookt.com ) in 2007 to fill a large void in the global vacation rental industry, drawing upon his 12+ years of experience in developing and implementing some of the most sophisticated (and visited) real estate and property websites in the world. Mr. Kall is a master of emerging web technologies, especially as they are applied to the travel industry, as well as behavioral targeting and engagement, deciphering marketing trends into widgets and applications, and online distribution hubs beyond the GDS. Mr. Kall has designed and led the implementation of Remax.com - # 2 Real Estate Site in US (was #10 at project start), designed and led the implementation of LeadStreet, a CRM and Lead management system used by over 70,000 RE/MAX agents - Has delivered over 5M leads to RE agents in less than 2.5 years, and designed the architecture for the First National MLS Search Enabled Brokerage web portal for Help-U-Sell. Mr. Kall also has a successful track record as an entrepreneur. In 2001 he co-founded RECHANNEL, a real estate technology company, where he laid the groundwork for the REMS platform used by 5 of the largest real estate companies in the world (RE/MAX, Century 21, Coldwell Banker, ERA & Sotheby's International Real Estate). In 2004 RECHANNEL was sold to eNeighborhoods where Mr. K"all was VP of Web Development until 2007. Mr. Kall has Bachelors degree in Computer Science from University of Boras, Sweden.

Mr. Kall can be contacted at 800-941-0868 or rob@bookt.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.