Editorial Board   

Mr. Ortiz

Joseph Ortiz

President, IPIX InfoMedia

Joseph L. Ortiz is a technology development and commercialization consultant with over 20 years of experience in driving innovations to the marketplace. He most recently was Officer and Vice President at IPIX Corporation, where he was managing director of their InfoMedia business unit. Mr. Ortiz defined the unit's strategic vision and business plan, restarting the IPIX Virtual Tour Photography and Movies business that represented the foundation of Internet Pictures Corporation's $72M NASDAQ IPO. Previously, Mr. Ortiz was regional business unit manager at Philips Consumer Electronics responsible for launching the company's first digital photography product in the US. Mr. Ortiz has held various senior technical and business positions within the computer and electronics industries at companies including NCR, Motorola, and startups Pencom Software and On-Demand Technologies. He holds an MBA from Arizona State University, an MS in Computer Engineering from the University of South Carolina, and a BS in Computer Science from Georgia Institute of Technology.

Mr. Ortiz can be contacted at 865-220-6544 or joseph.l.ortiz@gmail.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.