Ms. Frank

Tema Frank

President

Web Mystery Shoppers International Inc.

Tema Frank, founder and president of Web Mystery Shoppers International Inc. (www.webmysteryshoppers.com), has over 25 years experience in marketing, communications, customer service and business strategy. Not a techie by nature, she's been both frustrated and thrilled by the potential of the Internet to make life easier since she started using it in the pre-Web days of the early 1990s. Now her compans unique approach to website usability testing is helping clients turn that potential into a reality.

Her company's research reports on the hotel sector have been bought by clients such as Expedia, Sabre Holdings, TravelWeb, Cruise Ship Centres, and the Alberta Motor Association.

She is a best-selling author, and an active member of many industry and non-profit associations including the Web Analytics Association, the Association of Internet Marketing & Sales (AIMS), the Usability Professionals Association, and the Web Marketing Association.

Ms. Frank can be contacted at 780-444-5645 or tema@webmysteryshoppers.com

Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.