Editorial Board   Guest Author

Mr. Colaco

Pedro Colaco

President & CEO, GuestCentric Systems

Pedro Colaco co-founded GuestCentric Systems in October 2006 and has served as President and CEO since. Mr. Colaco brings extensive experience in the networking and software industries to his role.  He has a proven track record of driving successful product development, marketing, sales and channel management efforts in the global market.

Prior to founding GuestCentric, Mr. Colaco was Vice President of Product Management and Marketing at Corvil, an Ireland based software start-up funded by Apax Partners and Cisco Systems. During his tenure at Corvil he built a global Product Management and Marketing organization to support a sales team of over 60 professionals focused on the financial industry in NYC and London and developing the partnership with Cisco.

Before joining Corvil, Mr. Colaco was Vice President of Marketing and Business Development for Expand Networks, a leading vendor of application traffic management solutions based in New Jersey from where he managed the company's marketing and business development activities on all six continents focused on enterprise customers, with a very big focus on the Department of Defense and the financial industry in the US and UK, namely Citigroup.

Prior to Expand, Mr. Colaco was Director of Product Management and Marketing for Unisphere Networks a Boston startup, where he was responsible for developing and managing the market strategy for next-generation IP voice products including network and service management focused on incumbents and alternative service providers.

Prior to Unisphere, Mr. Colaco worked 7 years for the information and communications division of Siemens where he held increasingly senior roles in product management and product development at offices in Germany and the United States developing and selling solutions to service providers and e-commerce websites.

Mr. Colaco is internationally mobile, speaks five languages and has lived in four countries.  He holds a bachelors degree in Electrotechnical and Computer Systems Engineering from the Instituto Superior Tecnico in Lisbon, Portugal and studied towards an MBA at the Florida Atlantic University in Boca Raton, Florida

Please visit http://www.guestcentric.com for more information.

Mr. Colaco can be contacted at +1 203-517-0721 or pedro.colaco@guestcentric.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.