Editorial Board   

Ms. Olsen

Casey Olsen

Owner, Spa Sources

Spa Sources of Palm Desert California is considered to be the premier health spa consulting firm with over 20 years of Designing, Managing, Equipping, Operating and Marketing spas. Spa Sources owner, Casey Olsen, managed the luxury properties of La Costa Resort and Spa in San Diego, Givenchy, one of the designer spas, the Spa Hotel in Palm Springs and was the National Spa and Marketing Director for the billion dollar company, Sporting Clubs of America. Ms. Olsen has managed staffs of over 140 and pampered movie-industry elite and captains of industry from around the world. While working within the Spa realm, Ms. Olsen provided the owners of these luxury properties a departmental profit ratio of over 50 percent, which is unprecedented in the industry. As one of the industry's foremost health spa consultants, Ms. Olsen provides invaluable guidance to developers planning their luxury resorts that include a health spa facility.

Ms. Olsen can be contacted at 760 341-3311 or spasources@earthlink.net

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.