Editorial Board   

Mr. Ferrone

Al Ferrone

Sr Director F&B Marketing, Hilton

Al Ferrone is a Graduate of the Culinary Institute of America (C.I.A.) with 27 years of food and beverage experience. Al is the Senior Director, F&B Marketing/Operations Hilton Hotels where he oversees the all marketing functions for food & beverage. Prior to Hilton Hotels, Al served as Senior Corporate Director of Food & Beverage for Promus Hotel Corporation, Doubletree Hotels and Red Lion Hotels. Past experience includes serving as Executive Chef and 20 years working for several large four and five-star hotels in New York City including the Wardorf-Astoria, The Place, Marriott Eastside/NYC, and the Marriott Marquis/NYC. He is also on the advisory boards of the Culinary Institute of America, Scottsdale Culinary Institute, Restaurant Marketing Magazine and Night Club and Bar.

Mr. Ferrone can be contacted at 901-374-6097 or Al_Ferrone@hilton.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.