Editorial Board   

Mr. Ferrone

Al Ferrone

Sr Director F&B Marketing, Hilton

Al Ferrone is a Graduate of the Culinary Institute of America (C.I.A.) with 27 years of food and beverage experience. Al is the Senior Director, F&B Marketing/Operations Hilton Hotels where he oversees the all marketing functions for food & beverage. Prior to Hilton Hotels, Al served as Senior Corporate Director of Food & Beverage for Promus Hotel Corporation, Doubletree Hotels and Red Lion Hotels. Past experience includes serving as Executive Chef and 20 years working for several large four and five-star hotels in New York City including the Wardorf-Astoria, The Place, Marriott Eastside/NYC, and the Marriott Marquis/NYC. He is also on the advisory boards of the Culinary Institute of America, Scottsdale Culinary Institute, Restaurant Marketing Magazine and Night Club and Bar.

Mr. Ferrone can be contacted at 901-374-6097 or Al_Ferrone@hilton.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.