Editorial Board   

Mr. Benton

David Benton

Vice President and General Manager, The Rittenhouse Hotel

David G. Benton, recognized as one of the hospitality industry's most innovative and visionary leaders, serves as the vice president and general manager of The Rittenhouse Hotel and Condominium Residences, and serves as a board member of many prestigious organizations including the Philadelphia Convention & Visitors Bureau, the Greater Philadelphia Hotel Association, The Restaurant School, the Boy Scouts Cradle of Liberty Council and the Hero Scholarship Fund. He is presently vice president of the Philadelphia Art Alliance; and in the past has served on the International Visitors Council and the Arts & Business Council. Previously, Mr. Benton served as the general manager of Denver Place, a 335-suite hotel which included 193 luxury apartments, 2 1/2 million square feet of office space, and 100,000 square feet of retail space in downtown Denver, Colorado. Prior to his time in Colorado, Mr. Benton was the Corporate Director of Food & Beverage for Fiesta American Hotels located in Mexico City, Mexico. In 1989, Mr. Benton became the vice president and general manager of The Rittenhouse Hotel, a 98-room luxury boutique hotel overlooking Rittenhouse Square in Philadelphia. A member of Leading Small Hotels of the World, The Rittenhouse Hotel is recognized as one of the world^aEURTMs foremost luxury boutique hotels and has received numerous awards by top travel and hospitality organizations and publications. These awards include the prestigious AAA Five Diamond Award since 1991, and the American Academy of Hospitality Sciences Five Star Diamond Award. In addition, Esquire Magazine named the Hotel^aEURTMs renowned restaurant Lacroix at The Rittenhouse "Restaurant of the Year" in 2003, The Rittenhouse Hotel has been voted as one of the "best places to stay in the world" by Cond~A(c) Nast Traveler, Departures magazine named The Rittenhouse as the sixth best boutique hotel in North America and the Official Hotel Guide named The Rittenhouse the only Philadelphia hotel among its list of 101 Superior Deluxe Hotels worldwide in 2002. David Benton has been recognized as a highly focused innovative business leader with strong entrepreneurial, consumer visionary skills, particularly in corporate restructuring and rapidly changing business situations within the travel and hospitality industry. Born and raised in London, England, Mr. Benton is a graduate of the Cornell Hotel School of Administration in Ithaca, New York. He is married with two children.

Mr. Benton can be contacted at 215-790-2527 or dbenton@rittenhousehotel.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.