Editorial Board   

Mr. Wasik

Michael S. Wasik

Chairman, CEO, Interim CFO, Roomlinx Inc.

Michael Wasik joined the Roomlinx Executive Management team in August of 2005 after executing the merger of his company, SuiteSpeed with Roomlinx. Currently Mr. Wasik is responsible for leading Roomlinx, which includes the development and market penetration of Roomlinx' newest product, Roomlinx Interactive TV. Roomlinx Interactive TV provides HD Hollywood movies, high speed internet, HD specialty content, international and U.S. television programming, music, MP3 player connectivity, business productivity tools, concierge services, games and more via the in-room flat screen television. Roomlinx also supports 25,000 internet connected (wired and wireless) hotel rooms throughout the US and Canada. Prior to the Roomlinx merger, Mr. Wasik was the CEO/Founder of SuiteSpeed Inc. a wireless Internet provider within the hospitality market. Having launched SuiteSpeed in late 2002, Mr. Wasik was responsible for defining technology architecture, market direction, and the overall vision for this fast growing WiFi company. Since starting SuiteSpeed, he has expanded the company's geographical coverage from its Denver backyard to serving hotel chains and independents across the U.S. Under his direction, SuiteSpeed was on Mercury's top 100 fastest growing companies list for 2003 and 2004. Mr. Wasik is also the Founder and Chairman of the Board of TRG Inc. an IT consulting company. Having launched TRG in late 1997 with no outside funding, Mr. Wasik has been responsible for the overall sales and marketing effort, and defining TRG's overall vision. Under his leadership, the company achieved average growth of 300% per year, over the first four years with positive EBITDA. Since starting TRG, Mr. Wasik has expanded the company's billable resources from 6 consultants in 1997 to 60 consultants in 2000 serving Fortune 500 corporations across the U.S. Mr. Wasik has managed over 60 people in 4 offices throughout the United States. Mr. Wasik was nominated for the 2005 Ernst and Young Entrepreneur of the Year award and currently sits on the Editorial Board for HotelExecutive.com

Mr. Wasik can be contacted at 303-544-1111 ext. 101 or mwasik@roomlinx.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.