Editorial Board   

Ms. Polley

Magnolia Polley

Partner, The Green Team Project

Magnolia Polley was just 16 years old and still attending high school when she won her first recognition for writing articles published in her local newspaper. It came from The Washington Newspaper Publishers Association in 1994, for “Best Education Story”. It was not until she was seated at the award ceremony that she learned that she was the youngest person in Washington State to win an award for journalism.

Majoring in Cultural Anthropology in college and attending a variety of schools in between travel and personal studies,  Ms. Polley became interested in the tradition of oral history among the Native American culture. At the time she was studying with a traditional Indian Medicine Doctor and completing contract classes for college, and because of this exceptional opportunity, she experienced many years of passed down oral history and was given rare permission to record many of these stories.

Ms. Polley travelled with her teacher when time allowed and participated in ceremonies until 1999. Still under the wing of her Native American teacher,  she relocated to Hawaii to experience a culture steeped in traditional healing and completed her education in Massage Therapy in Maui in 2001.

Ms. Polley ran her own massage and body work business in Washington until 2003, when she accepted a job offer in Napa Valley, California, to be on the opening team at the Carneros Inn.  She was selected for the lead position to supervise and train a team of therapists that soon were awarded “Best Spa Massage in the Country” in 2004, with a high mobile rating to follow. It was also in 2004 that The DeBeers Diamond Company scouted her to create and premier her, “Diamond Therapy”, at celebrity and press based events such as the Academy Awards in Hollywood. She promoted herself, the Carneros Inn and DeBeers with her celebrity therapies through 2006.

Her celebrity clients include, Heath Ledger, Jenifer Love-Hewitt, Tyra Banks, Joy Bryant, Nick Lachey, Maggie Gyllenhaul, Angela Bassette, Ted Casablanca, Mike Rowe, Jeremy Piven, Nicollette Sheridon, Teri Hatcher, Amanda Seyfried, and Jerry Bruckheimer, just to name a few. This brought atypical opportunity for Ms. Polley to appear on TV with Demi Moore and Paris Hilton, as well as to perform her therapies for the Discovery Channel, E!, and the Today Show, explaining her new therapies and the healing potential of diamonds.

In 2006, Ms. Polley authored her first book called, “The Diamond Path: A Guide to the Art of Healing”. More recently, Ms. Polley has been involved with independent consulting opportunities for developing resorts and healing facilities. She is currently a CEO and partner on a resort project in Hong Kong that incorporates healing atmospheres with healing foods and includes a cutting edge approach to healing the body from the inside and outside. Ms. Polley is also a Minister, performing alternative and traditional ceremonies. Although her interests vary, she is decribed as a cultural researcher, poet/writer, teacher and healer.

Ms. Polley can be contacted at 509-393-1810 or polleynapa@aol.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.