Editorial Board   

Mr. McAvoy

Jim McAvoy

Founder & President, JWMcAvoy & Company Ltd.

Jim McAvoy founded JWMcAvoy & Company Ltd. in 2004. He has spent over 20 years accumulating diverse business experiences in business development, marketing and selling roles within the healthcare/managed care, financial services, learning/consulting and online market research industries. Prior to forming the firm, Mr. McAvoy was a Director of Sales at Communispace Corporation, a Boston based, online market research company founded in 1999. Mr. McAvoy worked closely with the senior management team and reported directly to the President and CEO. He helped create and shape sales strategy within an emerging market and sold to senior decision makers at Fortune 100 companies. In 1993 he joined The Forum Corporation, a global leader in workplace learning. While working out of their Manhattan office, he created and marketed a business development process that generated “significant” revenue for the firm's Eastern Division for seven years. Before working at The Forum Corporation, Mr. McAvoy was a sales executive from 1987 to 1993 with Aetna's Employee Benefits Division, specializing in the field of group indemnity & managed care and the marketing of 401k plans. Mr. McAvoy holds a BA in Economics & History from The College of William & Mary. He also attained the Certified Employee Benefits Specialist (CEBS) designation which is a partnership of the International Foundation of Employee Benefit Plans and the Wharton School of the University of Pennsylvania.

Mr. McAvoy can be contacted at 610-374-2443 or jim@mcavoyleads.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.