Editorial Board   

Mr. West

Paul West

Principal & CEO , priZem Hospitality Solutions

Paul West's career consists of more than 25 years of versatile hospitality experience. His multi-faceted technology exposure draws from a variety of positions ranging from Principal and CEO for the current software company priZem Hospitality Solutions, to Vice President of Technology for several hotel chains at the corporate level and IT Director for several hotels at the single property level. Past management and technology positions have been with Nikko Hotels International, The St. Regis New York, Hotels of Distinction, Swissotels, Sheraton Hotels and The Rainbow Room in New York City. Technology consultancy work has been within a number of environments ranging from domestic to international Ritz Carlton properties to variety of independent, luxury, conference and convention hotels. Mr. West has extensive experience implementing technologies and related operational processes in ground up installations as well as within operating properties transitioning from older technologies to more advanced systems. His comprehensive organizational and project management skills have been repeatedly sharpened over the years by assuming IT cleanup roles and turning around stagnant operation with promising results. priZem Hospitality Solutions is a provider of hospitality corporate and property financial solutions that cost effectively reduce the budget/forecast preparation cycle; facilitate the daily labor/revenue preparation and reporting process; increase overall operational data accuracy and allow for faster corporate and departmental report distribution. More information can be found at www.prizem.com.

Mr. West can be contacted at 646-213-0067 or pwest@prizem.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.