Editorial Board   Guest Author

Mr. Kinard

Andy Kinard

President, Car Charging Group Inc.

As President of Miami Beach, Florida-based Car Charging Group Inc., Andy Kinard spearheads the company’s mission to accomplish this goal by developing a nationwide infrastructure to provide, install and maintain conveniently-located electric car charging stations compatible with all electric vehicles at no cost to the business/property owner. Prior to joining Car Charging Group, Mr. Kinard was an integral part of the pioneering team tasked with developing the necessary infrastructure for charging electric vehicles (EV) at Florida Power & Light Company (FPL), one of the largest and highest-performing electric utilities in the nation. Through his 15-year engineering tenure with FPL, Mr. Kinard became immersed in numerous automobile and environment-related initiatives in Florida. Mr. Kinard is a graduate of Auburn University with a Bachelor of Science Degree in Engineering. Among his many accomplishments, Mr. Kinard was chosen as a guest speaker at the World Energy Congress in 2004 and served on the board of directors of the South Florida Manufacturing Association from 2000 to 2003.

Mr. Kinard can be contacted at 305-521-0200 or andy@carcharging.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.