Editorial Board   

Ms. Gould

Nicole Gould

Senior Interior Designer, Hatchett Hospitality

Nicole Gould has served as a Senior Interior Designer at Hatchett Hospitality since 2003. She is based at the company's regional sales and design center in Raleigh, where her responsibilities include coordinating closely with the company's customers, sales people, and sales support staff to translate "design" into "reality." She also works with manufacturers, including on developing new products such as she did recently with a major carpet company. Ms. Gould has more than seven years of hospitality design experience and is an allied member of the American Society of Interior Designer (ASID). She earned her degree in interior design from East Carolina University. Ms. Gould and her husband, Jeremy, who is vice president of national accounts with Hatchett Hospitality, reside in Raleigh.

Ms. Gould can be contacted at 919-570-2050 or nicole@hatchetthospitality.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.