Editorial Board   Guest Author

Mr. Di Stanisloa

Bill Di Stanisloa

Founder & Principal, GreenSpa 101 LLC

Bill Di Stanisloa brings with him more than 22 years of personal and professional experience in the field of Holistic Health and Nutrition and 30 years in the business world including hospitality, property management, spa and salon development and operations. Mr. Di Stanisloa has also led a global product portfolio bringing customers together during the dot.com era. He has served director roles for a multitude of positions which include committee member of resort operations at Amelia Island Plantation Resort, its’ Holistic Spa and Salon and the Resort Green Program. The Spa at Amelia Island Plantation was recognized and awarded the “Top Salons and Spas in 2008” by Jacksonville Magazine. Mr. Di Stanisloa received a fine arts scholarship out of high school but did not stop there, after engaging in a multitude of employment interests he eventually held lead positions in businesses defined as hospitality, property management and real estate while continuing his education in Cosmetology, Massage, Skin Care and Holistic Healing. He knew that it would be necessary to visually serve as a role model for success for others in the above vocations so he enrolled in evening classes for film and video, stage, producing and directing which resulted in many live conferences titled as Master of Ceremonies. Mr. Di Stanisloa’s experience through-out the years also led him into executive management consulting domestically and globally for an on-line portfolio of wellness products and services in the beginning of the dot COM era. Committed to the environment and all living things; Mr. Di Stanisloa originally established GreenSpa101 to serve as an educational vessel assisting companies and organizations choosing to go "Green". He brings with him over 20 years of successful project management. As a dynamic and passionate Public Speaker he has steered many for-profit and non-profit entities toward the improvement and creation of environmentally friendly initiatives which includes reformulation of products and target marketing. Mr. Di Stanisloa has actively served on a number of 501C3 boards such as the Advisory Board for Florida State College, The Heritage Institute, YMCA First Coast, Corporate Volunteer Council, NE Florida Music Conservatory and The Sustainability Institute, all located in his region of North Florida. His current board and member positions include the United States Green Building Council for North Florida and State of Florida Green Lodging Program. Supporting organizations like the Sierra Club, National Wildlife Federation, and Ocean Conservancy all representing animal rights and planet protection are understood by Bill Di Stanisloa. As a Public Speaker, Mr. Di Stanisloa serves as a role model of passion and direction for positive change to all audiences in environmental awareness. In his role as Green Team leader at Amelia Island, he “ramped up” the work in "Green Lodging" resulting in the one of the largest – and quickest – "Green" certifications for any 4-Diamond resort in Florida. As such, Mr. Di Stanisloa proposed the first Green Lodging Mentor Program in the state. Mr. Di Stanisloa is also writing an inspirational book which will share his successes throughout his life including how he overcame professional and personal adversities.

Mr. Di Stanisloa can be contacted at 904-879-9203 or Bill@GreenSpa101.com

Coming up in April 2018...

Guest Service: Empowering People

Excellent customer service is vitally important in all businesses but it is especially important for hotels where customer service is the lifeblood of the business. Outstanding customer service is essential in creating new customers, retaining existing customers, and cultivating referrals for future customers. Employees who meet and exceed guest expectations are critical to a hotel's success, and it begins with the hiring process. It is imperative for HR personnel to screen for and hire people who inherently possess customer-friendly traits - empathy, warmth and conscientiousness - which allow them to serve guests naturally and authentically. Trait-based hiring means considering more than just a candidate's technical skills and background; it means looking for and selecting employees who naturally desire to take care of people, who derive satisfaction and pleasure from fulfilling guests' needs, and who don't consider customer service to be a chore. Without the presence of these specific traits and attributes, it is difficult for an employee to provide genuine hospitality. Once that kind of employee has been hired, it is necessary to empower them. Some forward-thinking hotels empower their employees to proactively fix customer problems without having to wait for management approval. This employee empowerment—the permission to be creative, and even having the authority to spend money on a customer's behalf - is a resourceful way to resolve guest problems quickly and efficiently. When management places their faith in an employee's good judgment, it inspires a sense of trust and provides a sense of higher purpose beyond a simple paycheck. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.