Ms. Anthony Fox

Amber Anthony Fox

National Director of Sales - Hospitality

Signature Worldwide

As Signature National Director of Sales with over 20 years of hospitality sales and marketing experience, Amber Anthony Fox is responsible for developing and maintaining relationships with hospitality organizations throughout the United States.

Prior to joining Signature, Ms. Fox has held positions at hotel brand, management company and property levels. She has worked as a Director of Sales and Marketing, Sales and Marketing Project Manager, Regional Marketing Manager and Sales Manager in companies such as Accor, Impac Hotel Group, Sheraton, Westin and Intercontinental. Ms. Fox also served as a hotel account executive for Southern Marketing Services, an advertising agency in Hilton Head, South Carolina.

While in these positions, Ms. Fox successfully planned and implemented the marketing for new hotel openings, helped underperforming properties increase revenue, and provided sales and marketing support to over 180 hotels. She also developed and managed a sales program for a new brand.

Ms. Fox holds a bachelorís degree in Communication Arts with an emphasis in Public Relations from Georgia Southern University. She currently serves on the board of the Hospitality Sales and Marketing Association International, Columbus Chapter. She also has served as a speaker for hospitality organizations and associations.

Ms. Anthony Fox can be contacted at 800-398-0518 or amberanthonyfox@signatureworldwide.com

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotelís operation that isnít touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law Ė real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott Internationalís acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important Ė the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding itís much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.