Editorial Board   

Ms. Anthony Fox

Amber Anthony Fox

National Director of Sales - Hospitality, Signature Worldwide

As Signature National Director of Sales with over 20 years of hospitality sales and marketing experience, Amber Anthony Fox is responsible for developing and maintaining relationships with hospitality organizations throughout the United States. Prior to joining Signature, Ms. Fox has held positions at hotel brand, management company and property levels. She has worked as a Director of Sales and Marketing, Sales and Marketing Project Manager, Regional Marketing Manager and Sales Manager in companies such as Accor, Impac Hotel Group, Sheraton, Westin and Intercontinental. Ms. Fox also served as a hotel account executive for Southern Marketing Services, an advertising agency in Hilton Head, South Carolina. While in these positions, Ms. Fox successfully planned and implemented the marketing for new hotel openings, helped underperforming properties increase revenue, and provided sales and marketing support to over 180 hotels. She also developed and managed a sales program for a new brand. Ms. Fox holds a bachelorís degree in Communication Arts with an emphasis in Public Relations from Georgia Southern University. She currently serves on the board of the Hospitality Sales and Marketing Association International, Columbus Chapter. She also has served as a speaker for hospitality organizations and associations.

Ms. Anthony Fox can be contacted at 800-398-0518 or amberanthonyfox@signatureworldwide.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.