Editorial Board   Guest Author

Mr. Kelleher

Bob Kelleher

President and Founder, The Employee Engagement Group

Mr. Kelleher, President and Founder of The Employee Engagement Group is a best-selling author, international keynote speaker, and consultant and travels the globe sharing his insights on employee engagement, leadership, and workforce trends. Bob is the author of the best selling book, "LOUDER THAN WORDS: 10 Practical Employee Engagement Steps That Drive Results", "CREATIVESHIP, A Novel for Evolving Leaders" and the just released "EMPLOYEE ENGAGEMENT for Dummies". Mr. Kelleher can be seen or heard on national media (most recently on CNBC, CBS, NBC News, Business Week, Forbes, Training Magazine, Yahoo, and Fortune), and is a frequent guest writer and contributing editor on many national publications. Having been an internal practitioner for many years, Mr. Kelleher weaves together proven best practices, current case studies, and supporting research to make a compelling business case. His enthusiastic and passionate delivery have proven to be a winning formula for audiences throughout the world – with recent talks in Beijing, Hong Kong, Tokyo, Warsaw, Belfast, Paris, Kiev, Dubai, and Mexico. Mr. Kelleher has also presented to the leadership teams of many of the world’s top companies, including Shell, Unocal, TJX, Prudential, Abbott Labs, Fidelity, Balfour Beatty, Wurth, Dale Carnegie, Covidien, and Millipore. He is also a frequent conference presenter including by SHRM, Conference Board, Linkage, Human Capital Institute, HR Congress, Aberdeen and Melcrum. Mr. Kelleher is also the founder of The Employee Engagement Group, a global consulting firm that works with leadership teams to implement best in class leadership and employee engagement programs, workshops, and surveys. Previously, Mr. Kelleher was the CHRO AECOM, a Fortune 500 global professional services firm, with 45,000 employees located in 450 offices throughout the world. Before AECOM in 2005, Mr. Kelleher worked for ENSR, a large global environmental consulting firm. While at ENSR, Mr. Kelleher was Executive Vice President of Organizational Development, and Chief Operating Officer and spearheaded ENSR’s award winning Employee Engagement programs and initiatives.

Mr. Kelleher can be contacted at 781-281-7259 or rkelleher@employeeengagement.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.