Editorial Board   Guest Author

Mr. Kelleher

Bob Kelleher

President and Founder, The Employee Engagement Group

Mr. Kelleher, President and Founder of The Employee Engagement Group is a best-selling author, international keynote speaker, and consultant and travels the globe sharing his insights on employee engagement, leadership, and workforce trends. Bob is the author of the best selling book, "LOUDER THAN WORDS: 10 Practical Employee Engagement Steps That Drive Results", "CREATIVESHIP, A Novel for Evolving Leaders" and the just released "EMPLOYEE ENGAGEMENT for Dummies". Mr. Kelleher can be seen or heard on national media (most recently on CNBC, CBS, NBC News, Business Week, Forbes, Training Magazine, Yahoo, and Fortune), and is a frequent guest writer and contributing editor on many national publications. Having been an internal practitioner for many years, Mr. Kelleher weaves together proven best practices, current case studies, and supporting research to make a compelling business case. His enthusiastic and passionate delivery have proven to be a winning formula for audiences throughout the world - with recent talks in Beijing, Hong Kong, Tokyo, Warsaw, Belfast, Paris, Kiev, Dubai, and Mexico. Mr. Kelleher has also presented to the leadership teams of many of the world's top companies, including Shell, Unocal, TJX, Prudential, Abbott Labs, Fidelity, Balfour Beatty, Wurth, Dale Carnegie, Covidien, and Millipore. He is also a frequent conference presenter including by SHRM, Conference Board, Linkage, Human Capital Institute, HR Congress, Aberdeen and Melcrum. Mr. Kelleher is also the founder of The Employee Engagement Group, a global consulting firm that works with leadership teams to implement best in class leadership and employee engagement programs, workshops, and surveys. Previously, Mr. Kelleher was the CHRO AECOM, a Fortune 500 global professional services firm, with 45,000 employees located in 450 offices throughout the world. Before AECOM in 2005, Mr. Kelleher worked for ENSR, a large global environmental consulting firm. While at ENSR, Mr. Kelleher was Executive Vice President of Organizational Development, and Chief Operating Officer and spearheaded ENSR's award winning Employee Engagement programs and initiatives.

Mr. Kelleher can be contacted at 781-281-7259 or rkelleher@employeeengagement.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.