Senior Vice President, Branding & Communication, Loews HotelsIn her role as Senior Vice President - Branding & Communication, Nancy Mendelson oversees the management and strategic development of the Loews Hotels brand, as well as insuring that all brand messaging is consistently communicated to both internal and external audiences: This includes media channels such as advertising, public relations, social media, direct marketing and the web. Since joining Loews Hotels in 2007, Ms. Mendelson has helped to reposition the brand with a new logo and new marketing efforts which include a new guest loyalty program, You First, LTV a new advertiser-supported in-room television channel and many new strategic partnerships. Ms. Mendelson came to Loews with more than 25 years of branding, media, marketing and communications experience. Prior to joining Loews, she was Vice President and Creative Director of PRI, a New York City-based event, media and marketing communication services company, where her clients included Loews Hotels, Loews Corp., CBS Television, Sirius Satellite Radio, New York University and the 92nd Street Y. Previously, she headed MPI/Mendelson Productions, Inc., which specialized in, branding, marketing and media consulting, project management, creative development and design, film and video production. From 1981 to 1988, she was with CBS Television Network, serving in a variety of positions including Executive Producer/Creative Director, Special Projects, CBS Broadcast Group and Creative Director for CBS Marketing. Her relationship with Loews Hotels spans 19 years. She has also worked in the fields of advertising and publishing. The recipient of numerous industry awards, Ms. Mendelson is a published writer and member of Writers Guild of America, the Forbes Executive Women's Board and the Strategic Planning and Executive Planning Committees for NYU International Hospitality Industry Investment Conference.
Ms. Mendelson can be contacted at 212-521-2777 or email@example.com