Editorial Board   

Ms. Mendelson

Nancy Mendelson

Senior Vice President, Branding & Communication, Loews Hotels

In her role as Senior Vice President - Branding & Communication, Nancy Mendelson oversees the management and strategic development of the Loews Hotels brand, as well as insuring that all brand messaging is consistently communicated to both internal and external audiences: This includes media channels such as advertising, public relations, social media, direct marketing and the web. Since joining Loews Hotels in 2007, Ms. Mendelson has helped to reposition the brand with a new logo and new marketing efforts which include a new guest loyalty program, You First, LTV a new advertiser-supported in-room television channel and many new strategic partnerships. Ms. Mendelson came to Loews with more than 25 years of branding, media, marketing and communications experience. Prior to joining Loews, she was Vice President and Creative Director of PRI, a New York City-based event, media and marketing communication services company, where her clients included Loews Hotels, Loews Corp., CBS Television, Sirius Satellite Radio, New York University and the 92nd Street Y. Previously, she headed MPI/Mendelson Productions, Inc., which specialized in, branding, marketing and media consulting, project management, creative development and design, film and video production. From 1981 to 1988, she was with CBS Television Network, serving in a variety of positions including Executive Producer/Creative Director, Special Projects, CBS Broadcast Group and Creative Director for CBS Marketing. Her relationship with Loews Hotels spans 19 years. She has also worked in the fields of advertising and publishing. The recipient of numerous industry awards, Ms. Mendelson is a published writer and member of Writers Guild of America, the Forbes Executive Women's Board and the Strategic Planning and Executive Planning Committees for NYU International Hospitality Industry Investment Conference.

Ms. Mendelson can be contacted at 212-521-2777 or nmendelson@loewshotels.com

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.