Editorial Board   

Mr. Waddell

Michael Waddell

Managing Director, INTEGRITYOne Partners

Michael Waddell began his career preparation by excelling at George Mason University, where he earned his Bachelor of Science in Computer Science. While working on his degree, he envisioned a professional services firm that would deliver superior business and IT solutions to clients in key industries with unparalleled integrity. A key differentiator of this organization would be providing consulting professionals challenging work as well as support to successfully pursue their own professional, family, and community goals. INTEGRITYOne Partners is the realization of this vision. Understanding that first-hand experience was vital to his success, Waddell spent five years with Ideas Commercial Systems, a high-tech software development and support company. As a key contributor to the organization, he gained deep functional experience in system architecture, software development lifecycles, testing, and quality assurance. Waddell was selected to spend several months with a high-profile customer, Microsoft, to institute program management standards, solution delivery processes and service level agreements to create "true" performance standards. Waddell was later recruited to join a consulting firm specializing in telecommunications. His responsibilities included the design, implementation, and management of multi-tiered applications, including budgetary and timeline development responsibilities, as well as performance refinement and flow analysis. Working with MCI and other telecommunication leaders, Waddell enhanced the programmatic, budgetary, and business disciplines he developed earlier in his career. In 1995, Waddell founded Prizum, an IT solutions provider. Initially focused solely on the hospitality and leisure industry, Waddell applied his first-hand knowledge of how systems enable operations and, ultimately, a rich guest experience to the development and integration of hospitality enterprise architectures. He also met customers' needs in the areas of software product evaluation, automation of functional testing, and through the development of a simplified workflow system created to more efficiently manage and track system rollouts at the enterprise level. In 2000, Waddell partnered with Michael Stabolepszy to found INTEGRITYOne Partners, expanding on Prizum's focus areas and building the company to reflect these changes. This expansion includes strategically building trusted relationships and delivering an integrated set of business consulting, technology solutions, and innovation research and development services to hospitality, government, and financial services enterprises. Waddell^aEURTMs rich and varied experience allows him to ensure that clients' technical and business requirements are met, while also providing manageable work-life balance for the INTEGRITYOne team, which is enjoying its sixth year in operation. For more information, visit www.ionep.com. Waddell lives in Falls Church, Va., just outside Washington, D.C. He is active in professional and community organizations, including Hotel Technology Next Generation (HTNG), Hotel Financial & Technology Professionals (HFTP), Open Travel Alliance (OTA), the Starlight Starbright Children's Foundation, and Toys for Tots.

Mr. Waddell can be contacted at michael.waddell@ionep.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.