Editorial Board   Guest Author

Mr. Walsh

Richard Walsh

Founder & Chief Executive Officer, Travel Marketing Dynamics

Richard Walsh has spent over 40 year in the inner circles of travel combining both airlines and hospitality.  For airlines he spent years with Air France battling the GDS on ranking and preferred data exchange.  From Air France, he moved to the Official Airline Guide to help develop stronger relations with travel agents.  From there Mr. Walsh I moved to Reed Elsevier Publishing to help solve challenges for providing airline schedules and hotel directories in North America as well as the evolving challenges with technology and access to this information. 

As the President for North America, he launched Amadeus in North America.  He created Innovata to provide global flight schedules with integrated hotel advertising capabilities by location search.  He was instrumental in the conversion of Reed Elsevier and Hotel Travel Index publishing companies conversion from print to digital access. 

For hospitality specifically, Mr. Walsh helped launch multiple companies that provide effective Internet marketing services, including website creation and search engine marketing (SEM).  These companies include Vizergy and Lodging Interactive.  His current consulting services have been integrated into new hospitality technology solutions hotels in the U.S. and across Europe.  Today, it is his mission to help the hospitality industry capitalize on new technologies that benefit the hotels one-by-one based on their location, guest profiles and location benefits that relate to proximity to corporate headquarters, government facilities, attractions and events.  Through the integration of why and where a traveler is going they will receive maximum personalization and benefits. 

Please visit http://www.tmdynamics.com for more information.

Mr. Walsh can be contacted at +1 678-849-9996 or rwalsh@tmdynamics.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.