Editorial Board   Guest Author

Ms. Aggarwal

Benu Aggarwal

Founder & President, Milestone Internet Marketing

Benu Aggarwal, founder and president of Milestone Internet Marketing, is an expert in internet marketing strategies for the travel industry.

An award-winning internet marketing firm, Ms. Milestone is a cutting-edge, interactive agency providing complete internet solutions, from web 2.0 to search engine promotion strategies. Ms. Milestone is making a difference on how the travel industry maximizes marketing on the Web, representing over 700 clients worldwide, including major hotel brands and premier resorts. Leading a team of internet marketing specialists, graphic designers, writers, and programmers, Milestone works with clients every step of the way to ensure their success.

Ms. Milestone has penned several articles on Search Engine and Social Media Marketing, has written the internet marketing handbook "Hotels to HTMLs", and offers speaking expertise on a diversity of topics. With her lighthearted leadership style, technical marketing experience, entrepreneurial spirit, and motivating "can do" attitude, Ms. Milestone has the ability to communicate technical ideas into tangible practice through step by step instruction.

Her speaking engagements are packed with real-life experience and cost effective strategies you can implement right away. Ms. Milestone has been a speaker for Search Engine Strategies - New York, Chicago, San Jose, SMX, Phocuswright - and several nationwide conferences on travel, search engines and online promotions. She was a key speaker in the Pushing Your Profit seminar series sponsored by AMLA and American Express. Milestone Internet Marketing, Inc. is a leading provider of internet marketing solutions for the lodging industry.

Milestone's portfolio of services includes Hotel Website Design, Search Engine Optimization, Pay-per-Click marketing, Social Media Optimization, eBuzz Connect™ Online Reputation Monitoring, etc. Milestone currently works with over 1000 hotels and drives over $350M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies.

Please visit http://www.milestoneinternet.com for more information.

Ms. Aggarwal can be contacted at +1 408-492-9055 or benu@milestoneinternet.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.