Editorial Board   Guest Author

Mr. O'Connor

Peter O'Connor

Academic Director, Institute de Management Hotelier Int.

Peter O'Connor is Chaired Professor of Digital Disruption at ESSEC Business School, France, where he also serves as Director of the MBA in Hospitality Management (IMHI), Europe's leading MBA program specializing in international hospitality management. Dr. O'Connor's primary research, teaching and consulting interests focus on the use of technology in the hospitality and tourism sectors. In addition to his textbooks on hospitality technology,

Dr. O'Connor has published articles in leading academic journals including the Journal of Marketing, Harvard Business Review, Tourism Management, the Cornell Quarterly and the International Journal of Hospitality Management. Dr. O'Connor also works with PhoCusWright Inc. as a senior analyst specializing in the hotel technology space, as well as serving as Editor-at-large of Hotel Analyst Distribution & Technology, a leading industry publication focused on the sector. In 2015, he launched the first MOOC (Massive Online Open Course) on Hotel Distribution (coursera.org/learn/hotel-distribution) which currently has over has over 9.500 active learners.

In addition to his academic duties, Dr. O'Connor also works with managers from a large variety of travel industry clients to help shape their electronic distribution and electronic marketing strategies. He is regularly quoted by the international press and consulted by investment companies and private equity firms on developments in the hotel technology arena.

Prior to joining Essec Business School, Dr. O'Connor was a lecturer at the Dublin Institute of Technology in Ireland. He has been a visiting researcher at the University of South Australia and held a visiting position at the Cornell School of Hotel Administration as well as worked in a variety of positions in the international hospitality industry in sectors ranging from luxury hotels to contract food services.

Please visit http://www.essec.fr for more information.

Mr. O'Connor can be contacted at +33 134433177 or oconnor@essec.fr

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.