Editorial Board   Guest Author

Mr. Metivier

Pascal Metivier

Founder & Chief Executive Officer, OpenWays

Pascal Metivier is widely recognized within the global hospitality industry and the security industry as a specialist in hotel security, responsible for several of the security technology patents now in existence. In 2009 he launched OpenWays as the hospitality industry's first global provider of mobile-based access-management solutions. With 17-plus years of electronic-lock/door hardware and access management expertise, Mr. Metivier developed a way for consumers worldwide to use any of the 5.5 billion cell phones on the market today (any network and any OS standards) as a mobile room key. Prior to founding OpenWays, Mr. Metivier served as President of ASSA ABLOY Hospitality EMEA and Latin America, parent company of VingCard, Elsafe, TimeLox, Uniquey and SafePlace companies. In addition to his leadership role he also led a major NFC mobile phone initiative that earned the title: “The Best NFC Service of the Year 2008” by The NFC Forum. Before joining ASSA ABLOY, Mr. Metivier served as Global Vice President, Sales & Marketing for Onity Inc. (formerly TESA Entry Systems), a global provider of electronic locking systems and energy management systems. He was largely responsible for leading the company's sales growth and re-branding initiative. He also made key contributions in leadership positions with CISA Security Products, CISATRON LTD, CISA Spa and SECURIDEV/FONTAINE. Mr. Metivier resides in Paris, France, with his wife and three daughters.

Mr. Metivier can be contacted at ++ 33 6 85 622 306 or pmetivier@openways.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.