Editorial Board   

Ms. Williams

Soy Williams

President, Soy Williams Consulting, Inc.

Soy Williams is a registered architect with more than 25 years of experience in disability related issues. Ms. Williams specializes in accessibility requirements of federal civil rights laws as well as model, state and local accessibility codes and standards. Ms. Williams became involved in the revisions to the Americans with Disabilities Act (ADA) accessibility guidelines in 1993 and was appointed by President William Jefferson Clinton to the U.S. Architectural and Transportation Barriers Compliance Board (the U.S. Access Board) in 2000. During her tenure she saw the completion of the revisions to the ADA guidelines. These guidelines are now the U. S. Department of Justice 2010 requirements for accessible buildings and facilities. She was also instrumental in shaping accessibility provisions of the International Building Code and its three legacy codes and served on numerous committees of model code organizations. She continues her involvement in development, application and interpretation of federal, state and local accessibility requirements. Ms. Williams brings unique experience and understanding to provide accessibility consulting services to private and public entities throughout the United States.

Ms. Williams can be contacted at 305-238-9740 or soy@soywilliamsconsulting.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.