Editorial Board   Guest Author

Mr. Cobb

Adam Cobb

Regional Manager, Halogen Software

As regional manager at Halogen Software, and a certified Human Capital Strategist, Adam Cobb has worked directly with hundreds of human resources professionals to plan and implement integrated talent management systems in support of their organizationsí strategic plans. With more than a decade of software solutions experience, Mr. Cobb applies his expertise in performance management, succession planning, pay for performance and performance based learning solutions to help Halogenís clients build solid business cases for investing in automated talent management systems. Mr. Cobb is responsible for helping Halogenís clients maximize the value of their talent through integrated talent management strategies and practices that drive business results. Across talent acquisition, engagement, development, leadership, talent retention and metrics, Mr. Cobb is focused on providing the tools and resources Halogenís clients need to execute strategic talent management initiatives. Prior to joining Halogen, Mr. Cobb held senior channel and sales positions at Gavel & Gown Software. He holds a Bachelor of Arts in Political Science from Concordia University and a Bachelor of Laws from the University of Ottawa. Halogen Software is recognized as a market leader by industry analysts and is strongly endorsed by the thousands of HR professionals who use their Talent Management solutions. Halogenís offering makes HR best-practices accessible to companies of all sizes and its hospitality suite meets the unique needs of this industry. For more information, visit www.halogensoftware.com

Mr. Cobb can be contacted at 613-270-1011 x 4110 or acobb@halogensoftware.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.