Editorial Board

Ms. Dickinson

Kristie Dickinson

Senior Vice President, Business Development and Marketing, CHMWarnick

Kristie Dickinson brings more than 25 years of hospitality industry experience, including operations, asset management, acquisition and investment analysis to her current role as Senior Vice President for CHMWarnick (CHMW), a leading hotel asset management and owner advisory services company. Ms. Dickinson is responsible for corporate marketing, public relations and business development, as well as supporting strategic planning efforts for a client portfolio of more than 50 hotels with 22,000 guestrooms, collectively valued at $10 billion under asset management. She specializes in revenue management practices, sales and marketing effectiveness and market positioning. Ms. Dickinson has worked with more than 200 hotels of all product types and brands, and understands how to identify opportunities for achieving client goals through CHMW’s comprehensive suite of services. She is a member of the Hospitality Sales & Marketing Association International (HSMAI), the International Society of Hospitality Consultants (ISHC) and serves the Committee Chair for the Lori E. Raleigh Award for Emerging Excellence in Hospitality Consulting. Ms. Dickinson is a regularly contributing author to several industry publications on the subjects of hotel ownership, investment, hotel asset management and revenue strategies. She is a graduate of the University of New Hampshire where she earned her Bachelor of Science in Hotel Administration, and minored in Anthropology. She also has a certificate in Revenue Management from Cornell University. In her free time, she enjoys spending time with family, skiing and volunteering for the Massachusetts Coalition for the Homeless. Please visit www.chmwarnick.com for more information.

Ms. Dickinson can be contacted at 978-522-7002 or kdickinson@chmwarnick.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.