Editorial Board   Guest Author

Ms. Buahene

Adwoa Buahene

Co-founder / Managing Partner, n-gen People Performance Inc.

As a managing partner and co-founder of n-gen People Performance Inc. (www.ngenperformance.com) Adwoa K. Buahene works with C-suite leaders and HR teams to understand and build strategies and programs that target, motivate and engage all four generations. With over 13 years of training and performance consulting experience, Ms. Buahene has devoted the last 7 years to researching and creating solutions that measurably improve workplace productivity. Industry leaders in both the private and public sector have leveraged Ms. Buahene's generational expertise since 2003. As co-founder of n-gen, she has presented at North America's leading HR conferences, written numerous whitepapers and co-authored the book Loyalty Unplugged: How to Get, Keep & Grow All Four Generations. She is regularly quoted in national newspapers and trade magazines, radio and television. Ms. Buahene has a master's degree in analytic philosophy from Dalhousie University and was recently nominated for an RBC Canadian Woman Entrepreneur Trailblazer Award. She is a member of the Society for Human Resources Management, Human Resource Professionals of Ontario, and Provincial Partnership Council. She is the chair of the United Way Allocations Panel, and executive committee board member of VHA Home Health Care. About n-gen n-gen has worked with 10 of the 14 Canadian Fortune 500 companies. n-gen's diverse client group spans small, medium & large enterprises, including 5 of the top 6 Canadian banks, 20 leading post-secondary institutions in North America, 12 of Canada's largest energy companies, and government agencies at the federal, provincial, and municipal level. More than 25,000 people have benefited from n-gen's expertise in the last 6 years, by attending a workshop or a presentation. n-gen's training programs, e-learning, and consulting services provide people managers at all levels, from front line to CEO, the strategies and techniques needed to manage, engage and lead a multigenerational workforce.

Ms. Buahene can be contacted at 416-362-7564 or abuahene@ngenperformance.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.