Editorial Board   Guest Author

Ms. Kruse

JoAnne Kruse

Founder, HCpartners

JoAnne Kruse has over twenty years experience in the field of human resources, culminating in the founding of the HR consulting services company, HCpartners. HCpartners is dedicated to supporting companies in the areas of Talent, Rewards and Performance. Ms. Kruse and her team leverage their extensive experiences in acquisition and integration, human resources, infrastructure design, and executive leadership to improve the profit and effectiveness of their client organizations, companies located internationally across all industries. Over the course of her career Ms. Kruse has served in a series of HR executive roles, most recently as EVP Human Resources for Travelport Ltd., a Blackstone Group owned portfolio business specializing in technology services for the travel industry. As the senior executive responsible for global HR across a 6,500 person multibillion dollar company, her accountabilities included global HR, facilities, security, PR/communications, and six sigma/re-engineering. A strong business partner and strategic thought-leader, Ms. Kruse played a critical role in the acquisition, structuring and development of more than the two-dozen companies and the personnel acquired to form this industry leader in business-to-business travel technology. Initially a division of Cendant Corporation, Ms. Kruse and the senior executive team led Travelport through an aggressive growth-through-acquisition strategy and then the subsequent spin-off into a top performing private equity portfolio company. Her experiences include corporate acquisitions, divestitures, the IPO of Orbitz Worldwide, executive compensation, board participation, executive recruitment, development and partnership, and cultural transformation across a global scale. Prior to her tenure with Cendant, Ms. Kruse worked in a variety of human resource positions at PepsiCo, Inc./Frito-Lay. Her career also includes HR roles with Bristol-Myers Squibb/Clairol and the Chase Manhattan Bank where she began her career. Jo-Anne received a master's degree from Columbia University and a bachelor's degree from Cornell University. Committed to education and philanthropy, Ms. Kruse is an adjunct professor with Fairleigh Dickinson University, teaching graduate level Human Resource, and she is the Program Director for the Cornell University HR in Hospitality annual conference. Ms. Kruse serves on the Advisory Board for the Leadership Capital Group, a global executive retained search boutique firm, and is an Executive Board Officer of Help Women and Children Now, a NJ-based nonprofit dedicated to improving the health and life experiences of women and children.

Ms. Kruse can be contacted at 973-896-3302 or jkruse@hc-partners.net

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.