Editorial Board   Guest Author

Ms. Kruse

JoAnne Kruse

Founder, HCpartners

JoAnne Kruse has over twenty years experience in the field of human resources, culminating in the founding of the HR consulting services company, HCpartners. HCpartners is dedicated to supporting companies in the areas of Talent, Rewards and Performance. Ms. Kruse and her team leverage their extensive experiences in acquisition and integration, human resources, infrastructure design, and executive leadership to improve the profit and effectiveness of their client organizations, companies located internationally across all industries. Over the course of her career Ms. Kruse has served in a series of HR executive roles, most recently as EVP Human Resources for Travelport Ltd., a Blackstone Group owned portfolio business specializing in technology services for the travel industry. As the senior executive responsible for global HR across a 6,500 person multibillion dollar company, her accountabilities included global HR, facilities, security, PR/communications, and six sigma/re-engineering. A strong business partner and strategic thought-leader, Ms. Kruse played a critical role in the acquisition, structuring and development of more than the two-dozen companies and the personnel acquired to form this industry leader in business-to-business travel technology. Initially a division of Cendant Corporation, Ms. Kruse and the senior executive team led Travelport through an aggressive growth-through-acquisition strategy and then the subsequent spin-off into a top performing private equity portfolio company. Her experiences include corporate acquisitions, divestitures, the IPO of Orbitz Worldwide, executive compensation, board participation, executive recruitment, development and partnership, and cultural transformation across a global scale. Prior to her tenure with Cendant, Ms. Kruse worked in a variety of human resource positions at PepsiCo, Inc./Frito-Lay. Her career also includes HR roles with Bristol-Myers Squibb/Clairol and the Chase Manhattan Bank where she began her career. Jo-Anne received a master's degree from Columbia University and a bachelor's degree from Cornell University. Committed to education and philanthropy, Ms. Kruse is an adjunct professor with Fairleigh Dickinson University, teaching graduate level Human Resource, and she is the Program Director for the Cornell University HR in Hospitality annual conference. Ms. Kruse serves on the Advisory Board for the Leadership Capital Group, a global executive retained search boutique firm, and is an Executive Board Officer of Help Women and Children Now, a NJ-based nonprofit dedicated to improving the health and life experiences of women and children.

Ms. Kruse can be contacted at 973-896-3302 or jkruse@hc-partners.net

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.