Editorial Board   

Ms. Watson

Julia Watson

Project Director / Sr. VP of Business Development, FARROW Commercial, Inc.

As Project Director and Senior VP of Business Development, Julia Watson combines her knowledge of construction and her experience in business and relationship development, project management and coordination, estimating, and company-wide systems implementation to hospitality experts, FARROW Commercial, Inc. Ms. Watson's education and involvement in construction dates back to her high-school years when she shadowed an architect and it would seem that she was destined for a career in the industry. In 1998 she was accepted into the College of Architecture at Arizona State University. During her tenure she maintained Dean's List status and in her second year, received recognition for the design of a 21st century library from ASU's nationally accredited program by the National Architectural Accrediting Board (NAAB). Ms. Watson's first position in the industry was with a California based general contractor managing residential repairs for home-owner's insurance claims. Her exposure to hospitality construction began when she later took on the challenge of project coordination for a national contractor. There she gained experience in project management of renovation works. In October 2006, Ms. Watson explored greater opportunities and joined a southern-based national hospitality construction company to successfully open and operate their western division office. She brings over a decade of business administration and management experience to FARROW as well, acting as administrative director and manager of operations for past employers. “At FARROW my focus is to be instrumental in driving market penetration in the vacation ownership and hotel/motel segments of the hospitality industry,” says Ms. Watson. “Our targeted and existing clients are focused on providing the best lodging experience within the guidelines of that property. Whether the property is a luxury, up-scale, mid-scale, resort, or boutique hotel, we can help meet project goals by providing quality construction and seamless transitions from inception to completion. Our ongoing success is based on integrity, professionalism, and service.” Ms. Watson is a member of Women in the Industry (WIN), an organization focused on improving networking and education of female executives within the vacation ownership segment of hospitality. FARROW is a nationwide commercial construction company specializing in quality based, price sensitive, and production driven services to satisfy the demands of discerning core clients ranging from Resorts/Timeshares/Hotels/Motels to major and/or minor Commercial Tenant Improvements. FARROW has specialized teams in place for new and ground-up construction with core strengths in Green Building and Sustainability, ADA/Fire/Life Safety (NFPA), ADA, Design Compliance/Construction/Updating, Permit and Plan Acquisitions, Design/Purchase & Procurement and DOSHA Certifications. Newly added to FARROW's arsenal of capabilities are its reserve management services department, ensuring clients a full service, turn-key approach with a reliable, seamless process from pre-construction, production, walk-thru and final inspection.

Ms. Watson can be contacted at 916-474-5375 or julia@farrowcommercial.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.