Editorial Board   

Mr. Collins

William Collins

Executive Director Vertical Market Strategy, Heartland Payment Systems

William Collins, executive director of vertical market strategy for Heartland Payment Systems has over 20 years experience leading successful sales, marketing and business development efforts for organizations within the technology, telecommunications and financial services arena. Mr. Collinsís career includes tenures at both Fortune 500 and entrepreneurial start-ups, including companies such as Harris Corporation, Preferred Networks, Verizon Communications, Atrana Solutions, Alliance Data and Heartland Payment Systems. With each company, Mr. Collins had the opportunity to lead and develop product marketing, business development and sales distribution strategies. Mr. Collins also was involved in preparing Preferred Networks to go public and preparing Atrana Solutions and the NWS division of Alliance Data for acquisition, both of which are now part of Heartland Payment Systems. Mr. Collins and his team are responsible for developing and implementing the Hotel and Lodging strategy at Heartland. Within this role, the team is determining ways that Heartland can better serve the Hotel and Lodging industry, whether that be in developing new technology solutions to better secure credit card data or to develop sales and marketing programs that deliver value added products and services to operators across the country, enabling them to improve their bottom line and provide a higher level of service to their guests. Mr. Collinsís team works with other departments within Heartland, other solution partners within the hotel and lodging space as well as with the primary trade and member associations to enhance the value that Heartland brings to our stakeholders. Mr. Collins has published several articles regarding industry trends and best practices and is a regular guest speaker at conferences, association meetings and training seminars. Mr. Collins served in the U.S. Army-Signal Corp, stationed at Fort Bragg, NC, and has a Bachelors degree in marketing from Montana State University-Bozeman. He received an Executive MBA from Baylor University Hankamer School of Business.

Mr. Collins can be contacted at 972-295-8677 or William.Collins@e-hps.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.