Editorial Board   Guest Author

Ms. Scholar

Debi Scholar

President, The Scholar Consulting Group

Debi Scholar, author of SMM: The Strategy Quick Reference Guide, offers guidance to Fortune 1000 and mid-size companies on issues surrounding supply chain and expense management categories, including airlines, hotels, meetings, ground transportation, corporate card programs, and travel management companies. Before founding her own consultancy in 2010, Ms. Scholar was with PricewaterhouseCoopers (PwC) for 13 years. In her last position there, she was Lead for consulting with clients on Travel and Entertainment Expenses. She also held positions as the Meetings and Group Travel Director, and eSupport and Training Director. Ms. Scholar is acknowledged nationally for groundbreaking efforts in shaping the Strategic Meetings Management (SMM) industry and integrating Travel and Meetings teams with Procurement. She is also an expert in driving virtual meeting adoption, both to reduce T&E costs and complement face-to-face events. In 2002, she became the first Meeting Director to include virtual meetings under her direction. Among her industry activities, Ms. Scholar was a trustee of the GBTA Foundation and was co-chair of the association's Groups & Meetings Committee for four years. To advance the SMM industry, Scholar has created a host of innovative tools and resources for travel and meetings professionals, and she supplies the industry with numerous publications via her blog (http://www.teplus.net). In 2010, Corporate & Incentive Travel magazine recognized Ms. Scholar as one of four of SMM's “Movers and Shakers,” and, in 2008, the publication named her one of the “Top 20 Changemakers” who influenced the meetings management industry. Business Travel News also named her “Best Meeting Practitioner” in 2007. Her many professional designations include: UPenn/Wharton Aresty Executive Education/Global Business Travel Association (NBTA) Global Leadership Professional (GLP); Meeting Professionals International Certificate in Meetings Management (CMM); Convention Industry Council Certified Meeting Professional (CMP); GBTA Corporate Travel Expert (CTE); Six Sigma Green Belt and Chauncey Certified Technical Trainer (CTT).

Ms. Scholar can be contacted at 908-304-4954 or debi@debischolar.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.