Editorial Board   Guest Author

Mr. Parisi

Scott Parisi

President, EcoGreen Energy Solutions

M. Scott Parisi, President of EcoGreen a firm founded in 2008 with the goal to support hospitality sustainability. Currently EcoGreen has two major divisions covering Energy Solutions and Constructions Services.

As President of EcoGreen, Mr. Parisi's day to day focus is on supporting a team of talented individuals to support the new construction and renovations of hospitality facilities. Our vendor-neutral approach with a high focus on client satisfaction and retention has allowed EcoGreen to be a part of hundreds of projects Whittington the hospitality industry.

Mr. Parisi and the EcoGreen Team have a culture in exploring sustainable measures that save our clients in cost while saving electricity, natural gas and water. EcoGreen is always looking for ways to introduce the most advanced technologies at the most cost effective delta for their clients.

Additionally, Mr. Parisi develops and hosts educational workshops, staff trainings and has spoken at national and regional events including AAHOA's National Convention, Green Lodging & Hospitality Conference, Boston Green Tourism Events, Philagreen Hospitality Association Events, GF Management University Sessions, National Purchasing Network Annual Expo and the Global Renewable Energy Networking Summit.

Prior to launching EcoGreen, Mr. Parisi worked within the hospitality industry starting early at his family owned restaurant. A little later in life Mr. Parisi found his passion for resource conservation and sustainability serving as the General Manager of the first LEED certified Hotel in the United States; the Sheraton Rittenhouse Square, Philadelphia, PA. Mr. Parisi spent eighteen years in the hospitality sector eventually serving as Vice President of Operations overseeing branded hotels including IHG, Starwood, Hilton, Wyndham and Choice Hotels.

Please visit http://www.eg-es.com for more information.

Mr. Parisi can be contacted at +1 888-229-0213 or sparisi@eg-es.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.