Editorial Board   Guest Author

Mr. Parisi

Scott Parisi

President, EcoGreen Energy Solutions

Scott Parisi is President/Owner of EcoGreen Energy Solutions, a firm that develops energy and sustainability projects within the hospitality industry including new construction projects and renovations. Mr. Parisi’s team is currently an owner agent overseeing the development of multiple new midscale branded hotels developments. Brands include Marriott, IHG, Hilton and are located in Kentucky, Tennessee, Ohio, Florida and New York. Mr. Parisi founded EcoGreen from a desire to motivate hoteliers into contributing to meaningful conservational measures by reducing operational expenses through Green Initiatives. EcoGreen’s brand was developed and launched in 2008 with a sole focus on reducing the energy and water usage within the hospitality industry. Today EcoGreen manages the use of energy and water for hundreds of hospitality facilities. Mr. Parisi believes in sharing knowledge by dedicating time to develop and host educational workshops, staff trainings and has spoken at national and regional events including AAHOA’s National Convention, Green Lodging & Hospitality Conference, Boston Green Tourism Events, Philagreen Hospitality Association Events, GF Management University Sessions, National Purchasing Network Annual Expo and the Global Renewable Energy Networking Summit. Mr. Parisi started his career in the hospitality industry beginning young bussing tables at Dad's family owned restaurant. Later in life Mr. Parisi found his passion for resource conservation and sustainability serving as the General Manager of the first LEED certified Hotel in the United States; the Sheraton Rittenhouse Square, Philadelphia, PA. Mr. Parisi spent eighteen years in the hospitality sector eventually serving as Vice President of Operations overseeing branded hotels including IHG, Starwood, Hilton, Wyndham and Choice Hotels. Please visit http://www.eg-es.com for more information.

Mr. Parisi can be contacted at 888-229-0213 x801 or sparisi@eg-es.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.